a brand becomes stronger when you narrow its focus. the law of contraction

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Subway. Submarine sandwiches.

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A brand becomes strongerwhen you narrow its focus.

The law of contraction.

Coffee shop just sells coffee.

Subway.Submarine sandwiches.

Sells only toys.

Burn your way into the mind.

The secret of success.• If you want to be rich, you have to do

what rich people did before they became rich.

• If you want to have a successful company, you have to do what successful company leaders did before they became successful.

Narrow the focus.

Emery Air Freight.

2 or 3 day service Small packages

Large packagesOvernight service

Federal Express.

Small packages overnight

Case histories.

Duracell vs. Eveready.

Las Vegas, Nevada.

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