a brand becomes stronger when you narrow its focus. the law of contraction
DESCRIPTION
Subway. Submarine sandwiches.TRANSCRIPT
A brand becomes strongerwhen you narrow its focus.
The law of contraction.
Coffee shop just sells coffee.
Subway.Submarine sandwiches.
Sells only toys.
Burn your way into the mind.
The secret of success.• If you want to be rich, you have to do
what rich people did before they became rich.
• If you want to have a successful company, you have to do what successful company leaders did before they became successful.
Narrow the focus.
Emery Air Freight.
2 or 3 day service Small packages
Large packagesOvernight service
Federal Express.
Small packages overnight
Case histories.
Duracell vs. Eveready.
Las Vegas, Nevada.