9010 group the co-creation consultancy

Need Some Help?

Let the crowd shape you.

Make you a better fit.

The Co-Creation Consultancy

• We are

• What’s changed

• Our Usual Approach

We are..

• We are a global network of leading social media specialists.

• Our backgrounds are Marketing, PR, Research, Brand Planning, Business Consultancy & Web Development

• We help departments or whole-businesses locally or internationally adapt and win in social media

We are a crowd of researchers, planners, brand strategists, web developers, mobile and social media specialists.

We use methods of co-creation to deliver insight, innovation and action for organisations.

We make your products, services and communications a better fit for the intended consumer - helping to build a better business.

• We are.

• What’s changed

• Our Usual Approach

People have always been activists

With opinions

With

BUT!

Then: Locally

Now: Globally Connected

They are in control.Friend or Foe.

TV Ads may entertain but do they convince

Pull not Push

Th

e U

ser

is t

he D

esti

nati

on

Feed Me!

Getting what I want

When I want

Where I want

How I want

Result:

Media Fragmentation.

Culture of Niche

Personalisation

Diversification

Fragmentation

The only reach is Long-tail

And now free from the desktop

The Collective Mind. Hive Mentality.

Always On. Always Working.

Crafting and Shaping.

So Everything is Betaand Beta is inviting

So invite your greatest assetPEOPLE both

Insid

e

to Co-Create

Impact to Business

• Cheaper, quicker routes to market

• Greater operational efficiencies

• Direct and unmediated relations with consumers

• Resulting decreased dependencies on 3rd party mediators

(agencies & media owners)

© 90:10 Group Page 19

NB: Applied to typical Product & Service Supply Chain

Impact to Market Research

• Answers without questions

• Global real-time data

• Contextual social profiling

• Massive reduction in cost

• Real scale for Qual research

Answers

More Answers

Impact on Communications

• Less broadcast & eyeballs

• More conversational

• No spin rather open transparency

• Requires engagement

• Requires P2P transmission

• Greater ROI and conversions

This does not mean you give everything over to the mob.

You do still have a role.

Create something inviting. Curate their ideas.

© 90:10 Group Page 22

• We are.

• What’s changed.

• Our Usual Approach

Make things for your customers with your customers

• Looking for a new product?

• Looking for a competitive edge?

• Need to improve your current offering?

• Need to create a brand from scratch?

• Time for a brand refresh?

Listen to discover

those who share your

purpose

Invite them into an

open/closed bespoke

community

Community Surface and

validates best ideas and key

influentials

Select key influentials to

collaborate with internal

teams

Outcome:

More efficient

marketing

Attracts more users more

ideas, potential new

customers

Private, Safer, faster; greater

control

OPEN

CLOSED

90:10 Co-Creation Process

Make a new product

•We will engage 1000 People to Co-Create a

new product

•We find 75 existing and 75 prospective

‘influential’ customers and surface their needs.

•We work with internal and external groups to

devise products to meet those needs

•They test it across their networks.

Delivered in 8 weeks

That’s rubbish

More like that

I wish it did this

A little like this

BINGO

Gather and filter live

feedback on your products

•Passive ongoing listening surfaces key insights

from online conversations to help shape your

evolving offering.

•We filter through the irrelevant so you don’t have

to worry about technology or processes.

•This can be ongoing or at set one off periods.

Monthly retainer

That’s rubbish

More like that

I wish it did this

A little like this

BINGO

Refine current products to fit

real emerging need

•We find 1000 relevant online conversations and

identify the 25 most influential people in them.

•We surface common issues

•We sense check those issues by playing them

back to the 25 most influential people

•We invite them to propose solutions

•We work with you to select the best solutions

•We play those back to our 25 influentials to test

across their networks.

Delivered in 8 weeks

Co-Launch a Product• With 71% of all purchases coming from

friend recommendation.

• The only way to successfully and affordably launch a new product, business or service is through word-of-mouth.

• People must believe in you and the solution order to pass on. We get the right people (community status, knowledge and brand affinity) to try whatever it is that you are launching.

• We ask them to join the launch team as paid professionals. We don’t ask them to blog or tweet other than from official environments.

Delivered in 5 Weeks

Brand Co-Creation• We invite 100 intended consumers and

important Peer-2-Peer transmitters to help shape and define the magnetic purpose of the mission behind the brand in a series of online and face-to-face workshops

• By co-creating the idea the brand looks to share you get confirmation the platform for all future activity is stable and buy-in from those who must believe in it to succeed

• If you allow them to talk openly about this process they provide you an immediate seeding platform

Delivered in 8 weeks

Community Insight Groups• We will develop (500 users on setup) and grow a

group of consumers (min 50 per month) with the specific purpose of giving you feedback on your business, products and services.

• This can be open or closed with full privacy and terms of involvement if required.

• We moderate and manage everything on your behalf as well as train your staff about community etiquette.

• We will allow them to surface issues that they care about freely and for you to task them with specific queries, problems or actions.

Delivered in 6 Weeks then monthly retainer

Live Insight Dashboard•We get you the live low-down on what is important to your brand or specific role right now

•This is presented to you simply and visually on a device of your choosing (desktop, web browser or mobile)

•Everything is processed by a human being (having immersed themselves in your business) who is available to talk things though over the phone, messenger or email

•Managing, storing and sharing findings with colleagues is by one click technology

Monthly retainer

Next steps• We’d like to talk to you about how we can

apply our approach to your future community-collaboration projects.

• If there’s something specific you can share, let us draft you a proposal.

Contatti:Patrick Attallah Direttore Generale 90:10 France e Italia

+33 (0) 6 37 94 79 85patrick@ninety10group.com@9010FR & @BZPAT

Andrea ColaianniSocial Media Consultant 90:10 France e Italia

+39 339 3113317andrea@ninety10group.com@9010IT & @womarketing

http://www.ninety10group @ninety10group

So what are you waiting for?