9 ways to sell online
Post on 11-Nov-2014
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PSASA Convention 2014
Learning Lounge Presentation
Charlotte Kemp
9 Ways to Use Social Media
And Mobile
to Get Bookings And Sell Products
Primary Concepts
Facebook won’t make you rich
#1
Think “Campaign”
Not “Presentation
”
#2
Make it easy
#3
Good quality product
#4
Create products for giveaway
Idea #1
• Brochures
• Newsletters (3 x more than adverts)
• Downloadable resources / articles / worksheets / printouts / posters
• Ebooks
• Videos / Podcasts
• Infographics
• Client branded products
Client Specific, Password protected,
Landing Pages
Idea #2
Reward Social
Recognition
Idea #3
Nurture your database
Idea #4
Prospects?
• Scott Cundill of Majestic Interactive
QR Codes
Idea #5
Apps
Idea #6
Use video
Idea #7
SMS
Idea #8
97% read within 4-5 minutes of their receipt
•Response rates: SMS (15%-30%); Email (5%); Direct mail (2.61%)
• Text blasting
• Keyword Response / Donations
• Smart Texting
Blog!
Idea #9
Use Slide Share
Bonus Idea #10
This presentation is available on Slide
Share
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