PSASA Convention 2014

Learning Lounge Presentation

Charlotte Kemp

9 Ways to Use Social Media

And Mobile

to Get Bookings And Sell Products

Primary Concepts

Facebook won’t make you rich

#1

Think “Campaign”

Not “Presentation

”

#2

Make it easy

#3

Good quality product

#4

Create products for giveaway

Idea #1

• Brochures

• Newsletters (3 x more than adverts)

• Downloadable resources / articles / worksheets / printouts / posters

• Ebooks

• Videos / Podcasts

• Infographics

• Client branded products

Client Specific, Password protected,

Landing Pages

Idea #2

Reward Social

Recognition

Idea #3

Nurture your database

Idea #4

Prospects?

• Scott Cundill of Majestic Interactive

QR Codes

Idea #5

Apps

Idea #6

Use video

Idea #7

SMS

Idea #8

97% read within 4-5 minutes of their receipt

•Response rates: SMS (15%-30%); Email (5%); Direct mail (2.61%)

• Text blasting

• Keyword Response / Donations

• Smart Texting

Blog!

Idea #9

Use Slide Share

Bonus Idea #10

This presentation is available on Slide

Share

slideshare.net/charlottekemp1

www.nichetraining.co.za

0861 444 888

charlotte@charlottekemp.co.za