9 must do's to get your business ready for the new facebook changes!

9 MUST DO's to Get Your

Business Ready for the Upcoming

Facebook Changes!

About Janet E Johnson• 12 Years Experience with

Online Marketing

• Since 2009: Social Media Consulting & Management for businesses from start-ups, franchises to large corporations

• Mom of 2 Boys – Ages 8 & 14

What’s ahead on Facebook?

MUST DO #1

Get Recommendations and Add to these to Page (if not

already there)

Optimizing for Graph Search

Where to find the Recommendations?

Adding Recommendations

Go to Edit Page > Update Info

Adding RecommendationsAdd your Address. Then check mark the box to enable to ‘Show map on

Page.’

Adding RecommendationsRecommendations will now be on your

Page

Not a Local BusinessOut of Luck at this Time!

MUST DO #2:

Add Website Link, Location & Tagging to Images

Where to Add

Live Demo

MUST DO #3:

Optimize Your ‘About’ Section

Optimize Your ‘About’ Section

MUST DO #4:

Motivate ClientsTo Check-in

Motivate Clients to Check-in

Create the Deal – Give an Incentive

MUST DO #5:

Clean Up Your‘Personal’ Likes

Example of ‘Barbecue restaurants in Texas Scott’s friends like’

Your Personal LIKES can reveal more than you may want others to see!

Example of Scott’s friends who like a ‘Specific Page’

MUST DO #6: Create Cover Image that

FeaturesCalls-to-Action in the right

Place

New Guidelines• All covers are public. This means that anyone

who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text.

• What’s this mean? You can now add: Web addresses, calls to action, phone numbers, promotions, etc. The only regulation is you can't have images with more than 20% text.

What’s the 20% look like?

http://www.marismith.com/facebook-relaxes-page-cover-image-rules-new-tool-20-per-cent-rule/

Example of a friend liking a page – This is how it shows up in the

Newsfeed

Actual Cover Image

Another Cover Image Example

Actual Cover Image

Example of how it looks in

News Feed

Actual Cover Image

Cover Image Sample – Creating Engagement

Cover Image Sample – Building Email List

Cover Image Sample using a ‘Call to Action’

Tools to Write on Cover Image

• iPiccy.com• PicMonkey.com

MUST DO #7:

Get Visual withYour Photos!

Photos in News Feed are Much Larger!

MUST DO #8:

Create Ads that areAttention Grabbing!

Ad Examples

Facebook Mobile Ads – Optimize your Profile

Pic

MUST DO #9:

If You Sell Online- Add Chirpify

The FIRST way to make direct purchases from your News Feed! This platform is already integrated with

Instagram & Twitter.

How does it work?• Sellers will create a listing on their Chirpify

dashboard and simply click the Facebook button to share the listing on their news feeds.

• Buyers, who must create a Chirpify account and link their accounts to PayPal, just need to comment on the listing with “buy,” “donate,” or “gimmie.” 

• They’ll receive an e-mailed receipt, which helps combat unauthorized purchases.

Example of Chirpify

100+ More Lessons like

this?

Our Trainers

15 Minute Social Media Training

Program consists of these Modules

currently

• Social Media Strategy • Facebook Graph Search• Facebook• Linkedin• Twitter• Google+• Hootsuite• Email Marketing• Content Creation Ideas• Resources

15 Minute Social Membership also

includes:

• 2 Private Monthly Webinars – Live & Recorded (This will keep you up to date with latest changes)

• Private Facebook Group – This can be used to learn the latest and ask multiple trainers questions.

How it works:• Log into the training programs anytime• Each lesson is broke down into around a

15 minute time frame• Lessons have the tip, screenshots,

screenshare video explanations and an action step to take in your social media immediately!

• You can do these in 15 minute sessions or log in and spend a couple hours! The flexibility is up to you!

Over 100+ Lessons!!!

Total Value:

• Well OVER $3,500!• Our pricing is not even $1,000!• Our pricing RIGHT NOW is not even $500

• We are offering this for a • VERY LIMITED TIME for

$297/year!

Special Offer!

• Free Custom Cover Image when you Purchase the $297/Year Training Program

• $149 Value!• Purchase must be made by Midnight, April 3rd!• How to get? Email me regarding this offer once

you have purchased the training program: janet@janetejohnson.com

PRICING OPTIONS

www.15MinuteSocial.com