9 marketing tips for pinterest

9Simple Marketing

Tipsfor Pinterest

Pinterest marched onto the social media scene in 2010

By 2012 it became the fastest company to reach 10 million unique views in 1 month

Pinterest marched onto the social media scene in 2010

By 2012 it became the fastest company to reach 10 million unique views in 1 month

Pinterest marched onto the social media scene in 2010

Today it boasts over 70 million users

So why should you care about that?

47% of US shoppers have made a purchase based on a Pinterest recommendation

The average Pinterest user has a mean household income is $100,000

47% of US shoppers have made a purchase based on a Pinterest recommendation

The average Pinterest user has a mean household income is $100,000

47% of US shoppers have made a purchase based on a Pinterest recommendation

There are only 500,000 business pages so Pinterest is free for the taking

Which brings us to StoreYa’s 9 Marketing Tips for Pinterest

1 Use a Pinterest

Business Page

A Pinterest Business Page looks exactly the same as a regular Pinterest board

The advantage is that it gives you access to powerful analytic tools

A Pinterest Business Page looks exactly the same as a regular Pinterest board

The advantage is that it gives you access to powerful analytic tools

A Pinterest Business Page looks exactly the same as a regular Pinterest board

These tools show you how many people see your pins,

These tools show you how many people see your pins, click on your content,

These tools show you how many people see your pins, click on your content, pin from your website,

These tools show you how many people see your pins, click on your content, pin from your website, and more

You can use this info to improve your strategy

These tools show you how many people see your pins, click on your content, pin from your website, and more

2 Optimize Everything for

SEO

Pinterest offers many opportunities to use industry related keywords

Pinterest offers many opportunities to use industry related keywords

By using keywords wisely you can get your content ranked higher on Pinterest searches and on Google

You can optimize:

You can optimize:

Your User Name by making it relevant and easy to find

You can optimize:

Your About Section by explaining your company with as many industry keywords as possible

Your User Name by making it relevant and easy to find

Notice how Shopify manages to fit

Notice how Shopify manages to fitproducts,

Notice how Shopify manages to fitproducts, Shopify,

Notice how Shopify manages to fitproducts, Shopify, stores,

Notice how Shopify manages to fitproducts, Shopify, stores, ecommerce,

Notice how Shopify manages to fitproducts, Shopify, stores, ecommerce, and sell

Notice how Shopify manages to fitproducts, Shopify, stores, ecommerce, and sell all within 160 characters

You can also optimize:

Your Boards by creating a few that focus on different keywords

You can also optimize:

Your Boards by creating a few that focus on different keywords

Your Pins by using keywords in the descriptions

You can also optimize:

Your Boards by creating a few that focus on different keywords

Your Pins by using keywords in the descriptionsYour Uploaded Images by using keywords in the file name

You can also optimize:

3 Use the Best Image Sizes

Pinterest is all about the pictures, so you want the your images to look good

Pinterest is all about the pictures, so you want the your images to look goodYou can do this by optimizing the size of your images

Make your images 735 pixels wide as this is the max width

Make your images 735 pixels wide as this is the max widthTaller images get more repins.

Make your images 735 pixels wide as this is the max widthTaller images get more repins.

As you can see, the taller image takes up more of the board than the smaller one, making it more noticeable

Make your images 735 pixels wide as this is the max widthTaller images get more repins.

The ideal proportion of width to height is either 2:3 or 4:5

4 Have a Few Different Boards

Have a bunch of different boards on assorted topics

This lets you appeal to as many different people as possible

Have a bunch of different boards on assorted topics

This lets you appeal to as many different people as possible

Have a bunch of different boards on assorted topics

It also makes your content easier to access

Hubspot has 34 different boards!

Hubspot has 34 different boards!

Notice the use of keywords

Hubspot has 34 different boards!

Notice the use of keywords and branding

5 Keep Up With the Times

Keep your boards up to date by having holiday and seasonal boards

You can keep these boards year round at the bottom of your list and move them up when it’s appropriate

Keep your boards up to date by having holiday and seasonal boards

You can keep these boards year round at the bottom of your list and move them up when it’s appropriate

Keep your boards up to date by having holiday and seasonal boards

This way you can add content any time you want and it will be ready when the time comes

Sony’s Super Bowl Board is a great example. It’s there all year

Sony’s Super Bowl Board is a great example. It’s there all year and then gets brought up for the big game

6 Have Group Boards

Group boards let your followers share their own images to your boards

These boards can be about anything from sharing knowledge to customers using your products

Group boards let your followers share their own images to your boards

Here are a few Group Boards from The Food Network

Here are a few Group Boards from The Food Network

Group boards have a small grey icon next to them that looks like a crowd of people

There are a lot of advantages from using Group Boards

You show your followers that you care what they have to say

There are a lot of advantages from using Group Boards

You show your followers that you care what they have to say

There are a lot of advantages from using Group Boards

User generated content is often shared more than regular content

7 Distribute Your Content Evenly

Avoid having only brand related content

You should make sure to mix in non-brand related pins and boards

Avoid having only brand related content

You should make sure to mix in non-brand related pins and boards

Avoid having only brand related content

Do this by creating boards that relate to the broader culture of your target community

Target’s Healthy Living Board evenly distributes content that appeals to its target customer

Target’s Healthy Living Board evenly distributes content that appeals to its target customer

You can see here a balance between posts about Target products

Target’s Healthy Living Board evenly distributes content that appeals to its target customer

You can see here a balance between posts about Target products, and posts related to the board’s theme

8 Brand Your Pins

Your goal on Pinterest is recognition for your brand

You want your images repinned and shared across the web

Your goal on Pinterest is recognition for your brand

You want your images repinned and shared across the web

Your goal on Pinterest is recognition for your brand

To ensure that you get the credit when that happens, brand your pins

This image was found repinned on a WalMart board

There it is!

This image was found repinned on a WalMart boardBecause it was branded you can still see who originally posted it

This image was found repinned on a WalMart boardBecause it was branded you can still see who originally posted it

This pin is branded with a website

Be sure to add your website, logo, or brand name to your images

9 Use Pin-it Buttons

Add Pin-it buttons to the images on your website

This enables your site visitors to share your images on Pinterest

Add Pin-it buttons to the images on your website

This enables your site visitors to share your images on Pinterest

Add Pin-it buttons to the images on your website

This can give you both added exposure and the ability to reach new people who may not be following you

This is an excellent example of a hover over Pin-it button

This is an excellent example of a hover over Pin-it button

Notice that the image is also branded so that if it is shared the source of the image is still known

Branded with a website

1. Use a Pinterest business page2. Optimize everything for SEO3. Use the best image sizes4. Have a few different boards

5. Keep up with the times6. Have Group Boards7. Distribute content evenly8. Brand your pins

So there you have it!

9. Use Pin-it buttons on your website

Turn Social Media into Social Commerce at www.StoreYa.com

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