10 tips for marketing your business on pinterest

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10 TIPS FOR MARKETING YOUR BUSINESS ON

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This presentation was given during Bend WebCam 2013 in Bend, Oregon - 10 tips for marketing your business on Pinterest by Janet Meiners, Brand ambassador for Avalaunch Media.

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Page 1: 10 Tips For Marketing Your Business On Pinterest

10 TIPS FOR MARKETING YOUR BUSINESS ON

Page 2: 10 Tips For Marketing Your Business On Pinterest

What is ?

It’s about…

IDEAS INSPIRATION DISCOVERY&&

Page 3: 10 Tips For Marketing Your Business On Pinterest

Stats

Pinterest accounts for 25 percent of retail referral traffic. (Rich Relevance)

81 percent of U.S. online consumers trust information and advice from Pinterest. (BlogHer)

U.S. Pinterest users are more likely to live in midwestern states than other social media

users. (Internet Marketing))

Page 4: 10 Tips For Marketing Your Business On Pinterest

Stats

Page 5: 10 Tips For Marketing Your Business On Pinterest

Who is on ?

Women are about 5x more likely to be on the site than men.

Moms are 61% more likely to visit Pinterest than the average American. (Nielsen)

 

Page 6: 10 Tips For Marketing Your Business On Pinterest

The Dot Moms

   

Source: http://www.newmediaandmarketing.com

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Spending Power of Women

   

http://www.newmediaandmarketing.com

1. Women account for 85% of all consumer purchases, including everything from autos to healthcare.

2. Women make 80% of healthcare decisions and 68% of new car purchase decisions,

3. 75% of women identified themselves as the primary shoppers for their households.

Page 8: 10 Tips For Marketing Your Business On Pinterest

Case Study: Drives Traffic

Business2Community

Doesn’t fit the typical Pinterest profile. Business-oriented. Pinterest drives significant traffic to their website.

Leveraged popular Pinterest categories such as food and fashion, but in a way that stays true to their brand.

• Just 3500 followers at http://www.pinterest.com/b2community/ but drives significant traffic.

• Referral traffic increased from 3,952 visitors (month prior) to 16,592 (June 2013). 

• Pinterest became one of the top 10 sources of traffic to their site.

Source: http://www.business2community.com/pinterest/using-pinterest-to-attract-and-retain-valuable-website-traffic-case-study-0567493#YPjSYscirp8eyQfW.99

Page 9: 10 Tips For Marketing Your Business On Pinterest

Business2Community

   

Page 10: 10 Tips For Marketing Your Business On Pinterest

Business2Community

   

Page 11: 10 Tips For Marketing Your Business On Pinterest

Create a business

account, not a personal profile.

Source www.regalix.com

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TIP

Upload and pin your own

images.

Include text on the image to make it eye-

grabbing.

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Example

Better Homes & Gardens

uses this image

to drive people to

this article on their

website. http://www.bhg.com/gardening/plant-dictionary/shrub/hydrangea/?socsrc=bhgfb0728131

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Use Tall Images

Taller images get more repins.

They take up more real estate on Pinterest than horizontal ones.

Make images at least 600 pixels .

Graph source: http://blog.hubspot.com/pinterest-instagram-visual-content-data

Page 15: 10 Tips For Marketing Your Business On Pinterest

ExamplesThis vertical image

works great on Pinterest, and is better than a side-by-side comparison layout.

Infographics

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Show Products in Context

(Don’t just show the product shot.)

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Example

On their website: Boring On Pinterest: Shows Ideas

Page 18: 10 Tips For Marketing Your Business On Pinterest

Create Checklists

Page 19: 10 Tips For Marketing Your Business On Pinterest

Get in the Gifts Category

Put $ sign on product pins to get listed in the

gift category.

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Add the Follow and Pin It Button to your Website.

7The key to

social media is to empower

people to share your

content.

TIP

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Tie your Pinterest Account to your other Marketing.

Nilla Wafers put a Pinterest

Inspired recipe

right on their box. Link to specific

Pinterest boards on your website.

TIP

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Invite people to pin it and give them a direct link to pin.

Promote a “Pin of the Day!”

Share your best performing pins on Twitter, Google+, and/or Facebook.

TIP

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Example: Carter’s Email

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Use keywords in profile description, board names/description, and pin description.

You can rank in Google for your profile, your boards, and individual pins.

Keep your descriptions between 100 -200 characters

Use Keywords

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Bonus: Tools

Makes Images & Collages Pinterest Tracking

#pinchat on Twitter or Facebook http://www.facebook.com/groups/

pinchat

Schedule Pins

Pinterest for Business tips:www.PinnableBusiness.com

www.pinterest.com/pinnablebiz

Page 26: 10 Tips For Marketing Your Business On Pinterest

@Newspapergrljanet@avalaunchmedia.

com