7ne lesson 10

Images in Alton Towers AdvertThe images used in the Alton Towers Advert are extremely colourful and attractive to the eye. The images of the rides, together with objects connected to Halloween gives the audience a sense of what to expect if we visit Alton Towers. In the foreground, we see bright colours, such as green and yellow which draws the reader in. These colours, together with the background, which is of the dark, misty sky makes the audience feel scared but want to know what an experience at Alton Towers might be like. The caption is important as it highlights when the theme park will be open, so that the audience can spend their money.

Writing FrameThe headline used in the Thorpe Park advert is . The font is , and it draws

the audience in because . The colour of the font is , and this colour suggests

that .

Connotations and Denotations

LO: To understand the meaning of connotation and denotation and to write a P.E.E paragraph

Friday 26th February 2016

Task• Draw an animal which you think is similar to you. You have explain

how this animal represents who you are (use three adjectives!)

because cats are encouraging, kind and sensitive. My best friend is a

•What do you see? A small cat• This is called a DENOTATION – the literal meaning of a word

or image

•What does it make you think about? Sensitivity, kindness, being encouraging• This is called a CONNOTATION – what the word or image

makes you think of

P.E.E Paragraphs• One way to explain your ideas effectively is to use PEE.

Point – what are you trying to say? What presentational device is being used?Example – you need to support your point with an example. Write down what you see (the denotation!)Explanation – explain your evidence in more detail and how it relates/proves your point. (the connotation!)

P.E.E ParagraphP – The Alton Towers uses dark colours and images to draw the audience into the advertisement. E – The background uses twilight colours, like black and blue to show the sky with images of stars dotted around the background.E – The connotations of dark colours suggest that something horrific and ominous is going to happen. However, the stars glowing in the background may also suggest that there is a shining light on Alton Towers, and that we should visit. The target audience are people who enjoy horror and want to feel the thrill.

Write your own P.E.E paragraph, picking out one presentational device

P.E.E Help

• Point – One way the advertisement draws the audience in is the use of

the presentational device .

• Example – (The denotation) Write down what you see.

• Explanation – The connotations of the device shows that . This is

persuasive because .

Peer Assessment• Peer assessed by:

Identified the denotations Explained the connotations Analysed how these things persuaded the audience to go to Thorpe

Park