7 ways to grow your online course with slideshare from @conradwa
Post on 28-Jul-2015
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7 WAYS TO GROW YOUR ONLINE COURSE
WITH SLIDESHARE
(and even make $6,000)
@usefedora
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So, you’re trying to grow your
audience for your online course…
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This deck was taken from an online course.
It generated over 75,000 views and over $6,500 in trackable revenue and growing…
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(Even Tim O’Reilly found it and dug it)
This deck was taken from an online course.
It generated over 75,000 views and over $6,500 in trackable revenue and growing…
Check out the deck here
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Let’s go into the 7 steps of how you can do this too
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Let’s go into the 7 steps of how you can do this too
Wanna build a course for free? Click here to check out
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BUT FIRST, WHY SLIDESHARE?
0
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It’s actually 121st largest website in
the WORLD
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3 billion presentation views per month averaged over a seven-year history
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Repurpose your existing presentations without a
huge investment
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(This SlideShare was actually repurposed from
this blog post)
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This could be you!
Do it right and SlideShare will feature you on
their homepage, which collects a couple thousand views the day it’s
featured
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Plus, Twitter promotion to their 200k+ followers
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Although this data is for online course results, it works
on almost any product
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NOW FOR YOUR 7 WAYS TO USE SLIDESHARE TO GROW YOUR ONLINE COURSE…
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USE YOUR EXISTING CONTENT
1
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Pick one piece of content you know your
audience loves & turn it into a slideshow
Lectures In-person presentationsBlog posts
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MAKE YOUR SLIDES
TELL A STORY
2
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Focus your SlideShare on one actionable takeaway
Use it as the starting point
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Stick to one point per slide
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Fill in the gaps from the in-person presentation
with extra slides and images to show your points clearly
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Make your story engaging with cool visuals
What stands out?
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CHOOSE CATEGORY & TAGS
BASED ON KEYWORD RESEARCH
3
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When you upload your deck to
SlideShare, you’re given the option to select a category
for the presentation
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All SlideShare presentations are
organized by these categories
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All SlideShare presentations are
organized by these categories
Choose the category based on your
content and target audience
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Tag your deck with specific keywords potential students may be searching for
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Research relevant keywords
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See how people are talking about your subject
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Use Google’s Keyword Planner (it’s free) to see
what the audience wants to learn:
https://adwords.google.com/KeywordPlanner
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7 Ways to Grow Your Online Course with SlideShare
Tags and the deck title are all searchable on Google
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7 Ways to Grow Your Online Course with SlideShare
SlideShare will help you rank for and produce a stream of views and clicks to your site over time
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When your deck is shared on Twitter, the first few tags are automatically made into #hashtags
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Notice how these two keywords got added? #growthhacking
#internetmarketing
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What’s cool is the entire
presentation is viewable in your Twitter newsfeed
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And the links remain clickable, even when your deck is shared
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CAREFULLY DESIGN YOUR FIRST FEW SLIDES TO HOOK YOUR AUDIENCE
4
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Devote some extra thought to your first FIVE slidesGRAB YOUR READER’S ATTENTION
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The cover and first
few slides hook the
reader
Make them look great!
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Use high quality, compelling
images
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The Buffer blog has a great free
image resource here
Use high quality, compelling
images
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Create a descriptive & catchy title
Check out the SlideShare presentation here
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The title reinforces humor, while
clearly stating the presentation topic
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Anyone who wants to learn about writing a novel
would be hooked to read more
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Michelle Richmond’s strategy paid offThe presentation was in
the “Featured SlideShares” section and generated
4,200 views in 2 months and brought leads back to
her online course
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LINK TO YOUR SITE & MEASURE
RESULTS
5
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Inside the Keynote presentation, include a link to your site
When adding a link to an image, the arrow doesn’t show up in the PDF
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Want to know how many people came
to your site from your SlideShare ?
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No problem. You can actually track exactly how many people came to
your site and became paying students
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The tracking code varies based on the web analytic provider
“/?src=”
vs
“/?utm_source=“
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Create an ID on the backend of your course website, like
“/?src=SlideShare” = tracking code
http://academy.usefedora.com/?src=SlideShare
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In Mixpanel (the analytics tool for this example), you can see how many pageviews came in
with this tracking code
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In Fedora, you can track how many folks join your course using an src code
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In Fedora, you can track how many folks join your course using an src code
Sign up for Fedora to create your own
online course for free!
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In Fedora, you can track how many folks join your course using an src code
Sign up for Fedora to create your own
online course for free!
The code will carry all the way through the signup process
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In this case, anything with the exact code “slideshare” brought in 114 sign ups and $6,500 in revenue
for the online course
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In this case, anything with the exact code “slideshare” brought in 114 sign ups and $6,500 in revenue
for the online course
It’s admittedly not perfect. A lot of folks directly type in the link to the site, but it’s helpful to know to adjust future efforts
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INCLUDE CALL TO ACTION
TO DIRECT TO YOUR SITE
6
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Place course tracked links in multiple places throughout your
presentation
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Make sure the link is in the
center area of the slide
If the link is too close to
the edges, the navigation panel overpowers the link
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And avoid placing the
link too close to the bottom for the same
reason
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Try a soft sell link in the first 4-6 slides
(we have ours on slide #6)
(PS, this image is linked too)
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Why can’t I include a link in
the first three slides?
SlideShare does not allow it
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Include link in the body of your
presentation
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Include link at the end of your
presentation.
We’re featuring a piece of free
content, like this marketing course
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FREE LINK TO YOUR SITE IN THE
DESCRIPTION
7
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Link your course in the description field and in your SlideShare bio
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Stay actionable and compelling by linking to a free product, like a free course
Free!
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Use a URL shortener (e.g. bit.ly) to shorten your link
or write it out fully
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This example is from Juliana Crispo’s Startup Sales Bootcamp presentation, which includes a full link
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Juliana picked up over 5,300 views since it was posted two months ago. Pretty sweet!
This example is from Juliana Crispo’s Startup Sales Bootcamp presentation, which includes a full link
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REMEMBER…
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When it comes to growing your
audience, free content
brings in views AND
targets an interested audience
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Create a useful and
visually appealing
deck
TRACK YOUR
CONTENT
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Link back to your course to convert SlideShare users into
CUSTOMERSYAY!
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Want to learn more about how to grow your course (and make money)? Sign up for a free marketing course by
credit for visuals slide 19: paint image slide 52 : thumbs up icon slide 78: tag image various icons other images: Unsplash & Gratisography
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