6 ways to grow your firm for slideshare
DESCRIPTION
This popular presentation outlines 6 key and proven ways in which professional firms can grow. Accountants, Financial Advisors and Law Firms alike all have implemented these strategies to great effect - and so can you...TRANSCRIPT
Profitable Ways to Grow Your Firm
WelcomeFor audio details, please refer to your confirmation email.Audio is heard via your PC or device:
NB Please ensure your speakers are turned on and volume is set high enough!
If you are on Mac the control panel appears If you are on PC the control panel may disappear. Yousomething like this. will need this panel to appear so click on the orange
button click ‘view’ then uncheck ‘auto-hide’
We’ve paid the price – so you don’t have to
Discovered as a result of many mistakesSignificant errorsFailed campaigns Discouraging resultsExpensive tests
Traditional Marketing is Failing
Thanks to many great minds
Proven, Tried, Tested & Working
Your 1:1 Marketing Audit
Your free marketing audit
• Where are you now?• Where do you want to be 12/24
months time?• What you need to do to get there?• Marketing tactics to avoid!
Register free
Email- [email protected]
Phone- 0800 803 0826
A look at what we will cover
1. How to develop an Inbound Model with no selling2. Why mobile phone/tablet App’s work so well3. 1 rule to make your website really work4. Email Marketing5. Landing Pages without IT support 6. Automated Referral Generation
Don’t Start Cold !
Attracting Buyers NO Selling
Get ‘them’ to come to ‘you’
Launching your own App will help you simplify much of your
marketing
A free give awayKey differentiator
Remarkable Communication ToolAn Indirect promotion
Proven Blueprint working for any size of accountancy firm
Available on phones & tablets
End Users Loved Them
‘They’ Led Us
They told their advisors what ‘they’ wanted from an App
• Social Media & Skype integration • Additional calculators • Mileage Tracker• Receipt Manager • Income Tracker • Integration with key systems
And ‘they’ got it
The critical interface . . between
Bringing everything together
The most exciting thing I have seen in
over 45 years of accountancy
No ‘Selling’ - Just Give it Away
Giving away your ‘Free App’ implies:
You are different Than their existing accountant
You are technologically advanced Their current firm are old fashioned
You care enough to launch a free App Their current accountants don’t
You are proactive, prepared to reach out Not heard from their firm
You are smart, forward thinking & creative Than the stereotypical accountant
Simple App Flyers make it easy
An App will WIN you clients
Increased Referrals Direct Enquiries App Promotion
Increased Customer Loyalty Hours of Time savedFuture Proof
New Clients Won
An open door to a new toolPush Messages
Singular & Instantaneous Direct & Irresistible 0% bounce rate 80% + higher open rate Seconds to send No data stored by you
1 Rule to MAKE your website really work
We’ve just met
Will you marry me?
Most Visitors are not ready to enquire
80% or more of your website visitors wont be ready to make an enquiry
So if you’re not catering for themYour loosing the bulk of your website visitors
It’s a MAJOR oversight
96% of attendees to this webinar have no compelling soft offer on their website!
Let me clarify
A soft offer or Call To Action (CTA)Something compelling, engaging and freeAvailable instantly or in a few secondsThat’s valuable to the visitor In exchange for basic visitors data Starting the relationship
These are not strong CTA’s!
The initial CTA was nicely worded –
However it leads to a form with 16 fields. Realistically very few visitors will fill this in.
As a general rule of thumb you loose 5-10% of visitors per question you ask depending on the strength of the offer
This is closer
Nicely worded with clear benefit, bright colours and urgency - sadly it did nothing when you clicked the box
This could be improved by offering a free guide or eBook on the topic, building your inbound model.
Here is a clearer example
The Mechanics of Lead Generation
Sending Successful Emails
✕
Plain Text
Reasons For
Easy to create – type and send Consistent display across devices Can ‘feel’ more personal than HTML emails May be less ‘salesy’
Reasons Against
No colours or graphics No links or ‘click here’ Hard to design and format Tracking becomes more complex
HTML
With HTML Emails you can do more • Track which emails are opened and by whom• Use images, colours, design and branding• Responsive design • Interactive response
50% open rate on mobiles
Subject Lines• Always write 4 subject lines • Keep it short, ideally below 50 characters • Avoid spam words like – Free, Offer, Save, Help, Percent Off,
Reminder • Inform your reader what they can expect from your email. • Add their name into the subject line • Personalise by industry or geographic area, for example
Accountants in Derby or Tax Review for Derby Vets • Create urgency using words like Alert, Breaking, Update etc.
Landing Pages without IT support
Use Landing Pages
This Webinar as an Example
This webinar as an example is inbound marketingSent a plain text emailThen a HTML email to non opens using MCDirected you to a landing page built on unbounceUsed a rule system to add you to GotoWebinarAnd send you a LinkedIn message/invite Data grouped on our CRMLater we will take it offline and call you
Your 1:1 Marketing Audit
Your free marketing audit
• Where are you now?• Where do you want to be 12/24
months time?• What you need to do to get there?• Marketing tactics to avoid!
Register free
Email- [email protected]
Phone- 0800 803 0826