7 ways to explode your retail sales by translating your offline skills into an online lead...

7 Ways To

Explode

Your Sales

By Translating Your

Offline Skills

Into An Online Lead

Generation Machine

A recent testimonial...

Like offline marketing, online marketing will only get RESULTS for

your business if you develop and implement an effective STRATEGY.

#1 Discover what your target market wants

so that your retailing business has a chance of survival…

You are already spending time and effort (and perhaps even

money) trying to predict what your customers want...

and trying to increase the chances of them buying it

from YOU.

Online, this translates into Keyword Research &

Search Engine Optimisation (SEO)

The purpose of Keyword Research is to discover

what search terms (keywords) people in your

target market are using when they search online

The purpose of SEO is to ensure that YOUR website appears high up in the search results for the search

term they used - not the search term you think they should have

used!

Why Bother? Effective Keyword Research & SEO

will ensure YOUR website gets large volumes of Visitors who are

looking for exactly what you’re ready to sell them

#2 Automate the process of keeping in contact with your

website visitors AFTER THEY’VE LEFT YOUR WEBSITE

so you get more than one chance to build a relationship and sell

your products…

You are already

sending and receiving

emails every day

Emails can easily be translated into

profit generating marketing tools

Autoresponder software (simply software which collects email

addresses and can send out large volumes of scheduled or one-off

emails) allows you to:

Add email capture forms to your website to build a LIST(database) of subscribers – so you can keep in contact with them

Send out emails at pre-arranged intervals or as one-off broadcasts sharing valuable information, advice, news and links to products/special offers

Analyse email open rates and click thru’ rates

and adjust accordingly

Why Bother? Email Marketing allows you to turn casual one-off Visitors into paying

Customers

#3 Become the “go to” expert in your niche

so that your customers trust you to give them the best advice and

sell them the right product…

You are already using

Microsoft Word to create Documents

Online, this translates easily into creating and sharing WordPress Blog Posts as they both use very similar WYSIWYG (what you see is what you get) editors.

A Blog is just a website made up of articles or “posts” which your web

visitors can comment on.

Blogging will allow you to:

Share relevant information, advice, news, product reviews etc (builds authority and sends traffic back to your website)

Encourage interaction and discussion (build profitable business relationships and is a great form of market research)

Post regularly to achieve great search engine rankings (the search engines love fresh up-to-date content)

Why Bother? Blogging will elevate you above

your Competitors and increase your Sales

#4 Put your Customer Service on steroids so that you can tap into a

massive pool of prospective buyers and make better use of

your time…

You are already

spending alot of time every

day on Customer Service....

...which includes sharing valuable advice

with your customers and answering the

same questions over and over again

Online, this translates perfectly into Social Media

Use Social Media platforms like Facebook and

Twitter as tools to help you:

Create a community of people who are

interested in or need solutions to problems relating

to your area of expertise – ie –

potential buyers

Share valuable content (tips, articles, videos etc) which meets their needs and turns them into loyal advocates of your brand – the power of “word of mouth”

Engage with your community – encouraging comments, asking/answering questions etc

Drive targeted traffic back to your website

Capture names and email addresses to build your list of subscribers

Why Bother? This investment in time will return

amazing returns

#5 Lazer target your advertising and get huge reach so you get

more LEADS for less money than you’re spending on traditional

advertising alone…

You are already aware that in order to promote your business you need

to advertise.

This translates into online advertising – EG – Google Adwords & Facebook Ads)

Limit your budget to what you can afford based on your numbers

(profit margins etc) and what each new

lead is worth to your business.

Remember too that you can successfully use offline advertising methods (EG Direct Mail, Newspaper Adverts etc) to generate online leads.

Why Bother? Online Advertising is the quickest way to get traffic to your Website or Facebook page which you can convert into Sales – which will in

turn offset your advertising spend. Remember, your time is your

money!

#6 Make money using the latest technology without needing to be

a techie geek!

Every day millions of

people drive their cars, blissfully ignorant about exactly how the engine works. They know how

to drive the car, fill it with fuel, top up the oil and water and hopefully

change a flat tyre.

Anything beyond that they happily leave to the experts who understand how the engine (and all the other mechanics of the car) actually works.

Online, this translates into vehicles like Search Engine

Optimisation, Email Marketing, Blogging and Social

Media

vehicles successful business owners use to drive their business

forward

#7 Increase your customer base and ultimately your bottom line

but still have time to work “on” your business and not

just in it!

Here’s your dilemma:

• You don’t have time to develop, much less implement, a profitable online marketing/social media strategy.

Here’s your dilemma:

• You don’t have time to develop, much less implement, a profitable online marketing/social media strategy.

• You’re not convinced that an “outsider” would understand your target market or your products well enough to authentically speak in your voice or share valuable content relevant to your business.

So, what do you do?

How is it possible for YOU to explode your profits using Online

Marketing?

To discover how, go here: www.etailprofitformula.com