7 must haves for a great webinar

Presented by:

Craig Rosenberg @funnelholic

Lisa Horner @lisahorner

The Must-Haves for Successful

Webinars

Chat or Q/A

#Actonsoftware

Today’s Presenters

Craig Rosenberg

Funnelholic

@funnelholic

Lisa Horner

Director, Demand Generation

Citrix

@lisahorner

Speaker Photo

7 Phases of Magical Webinars

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Phase I: Who is Your Customer?

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Phase II: Deciding the Story

The Key to Content

Relevance

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Content is King

“Your kids never say ‘daddy, tell me a

press release’, they ask you to tell

them a story”.

-Christopher S. Penn (@cspenn)

customer

solution or benefit

logical relation

intended outcome of the event

identify advocates or

experts

reach customers

review performance

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Underpinning of Content

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Phase II: Planning Your Webinar

o Date & time

o Media partner

o Moderator

o Speaker(s)

o Dry run

o Event creative

o Trackable links per promotion channel

o Reserve your resources

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The Tactical Webinar Plan

Ta

Phase iiI: promoting your webinar

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Phase IV: Promotion

Registration Page

Landing Page

Paid Media

Email Marketing

Social Media

Speaker Promo

Incentives

Blog Content

Employee Advocacy

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The Homebase Approach

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Phase V: Game Time

o Provide intros including social media channels

o Use polls to drive engagement

o Measure attentiveness

o Ensure Q&A is part of your webinar

o Encourage people to use the webinar hashtag #

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Live Event Agenda

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Phase VI: Post Event

Make the Webinar On-Demand

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Create Content from the Webinar

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Start Your Lead Nurturing Campaign

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Phase VII: Measure the Impact

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Metrics are Your Guard Rails

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Conduct a Survey

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The Power of Webinars

Value

Intimacy

Trust Partnership

Loyalty

Revenue

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Questions

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