7 must haves for a great webinar
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Presented by:
Craig Rosenberg @funnelholic
Lisa Horner @lisahorner
The Must-Haves for Successful
Webinars
Chat or Q/A
#Actonsoftware
Today’s Presenters
Craig Rosenberg
Funnelholic
@funnelholic
Lisa Horner
Director, Demand Generation
Citrix
@lisahorner
Speaker Photo
7 Phases of Magical Webinars
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Phase I: Who is Your Customer?
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Phase II: Deciding the Story
The Key to Content
Relevance
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@lisahorner @funnelholic #actonsoftware
Content is King
“Your kids never say ‘daddy, tell me a
press release’, they ask you to tell
them a story”.
-Christopher S. Penn (@cspenn)
customer
solution or benefit
logical relation
intended outcome of the event
identify advocates or
experts
reach customers
review performance
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Underpinning of Content
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Phase II: Planning Your Webinar
o Date & time
o Media partner
o Moderator
o Speaker(s)
o Dry run
o Event creative
o Trackable links per promotion channel
o Reserve your resources
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The Tactical Webinar Plan
Ta
Phase iiI: promoting your webinar
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Phase IV: Promotion
Registration Page
Landing Page
Paid Media
Email Marketing
Social Media
Speaker Promo
Incentives
Blog Content
Employee Advocacy
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The Homebase Approach
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Phase V: Game Time
o Provide intros including social media channels
o Use polls to drive engagement
o Measure attentiveness
o Ensure Q&A is part of your webinar
o Encourage people to use the webinar hashtag #
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Live Event Agenda
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Phase VI: Post Event
Make the Webinar On-Demand
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Create Content from the Webinar
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Start Your Lead Nurturing Campaign
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Phase VII: Measure the Impact
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Metrics are Your Guard Rails
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Conduct a Survey
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The Power of Webinars
Value
Intimacy
Trust Partnership
Loyalty
Revenue
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Questions
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