7 marketing strategies to grow your business

7 Marketing Strategies to Grow your Business

Laila Hage-AliSenior Manager, Marketing ConsultingAustralian Business Consulting & Solutionsp. 02 9458 7812e. laila.hage-ali@australianbusiness.com.auw. marketingsuccess.com.auf. facebook.com/marketingsuccessau t. @AusBusMarketing

7 Marketing Strategies to Grow your Business.

1 Have a good brand & a compelling message

Moore’s Positioning StatementFor (target customers)

Who (have the following problem)

Our product is (describe the product or solution)

That provides (cite the breakthrough capability)

Unlike (reference competition),

Our solution (describe the key point of competitive differentiation)

2 Review your website

3 Content – create a blog!

Why build a blog?

• Help position your brand as a trusted advisor

• Help your audience engage with you on an individual/personal basis as opposed to a company

• Help your website to be found in search results

4 Social Media

Don’t just promote -

ENGAGE

Social Media’s #1 Rule

Receive Quantitative and Qualitative data

Learn About Your Audience

5 Customer experience

6 Search Engine Optimisation & Search Engine Marketing

7 Live broadcasting

Laila Hage-AliSenior Manager, Marketing ConsultingAustralian Business Consulting & Solutions

p. 02 9458 7812e. laila.hage-ali@australianbusiness.com.auw. marketingsuccess.com.auf. facebook.com/marketingsuccessau t. @AusBusMarketing