7 mantras for creating effective mobile advertising (anuj kumar's presentation at imedia summit...
Post on 24-May-2015
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The 7
mantras for EFFECTIVE
mobile advertising
Mobile IS Different
#1 Identify Your Audience
#2Get Personal
#3Don’t simply inform
#4 Have different
measurement
yardsticks
#5 The most Basic rules of
MEDIA
work in Mobile too
So choose right
No Way!!!
#7 Choose the
right partners
Connect with us Make your mobile campaigns
RITE
anujk@affle.com
Reach Interactivity
Tageting
Environment
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