7 it marketing questions to ask yourself if you want great smb clients (slides)

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Courtesy of the

Small Business Computer Consulting Blog

http://blog.sphomerun.com

7 IT Marketing

Questions to Ask

Yourself if You Want

Great SMB Clients

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Work Through

These Seven Short

IT Marketing

Questions to Start

You Thinking

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About Where the

Gaps Are in Your

Marketing

Approach:

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1. How Much

Revenue Does

Your Average

Small Business

IT Client

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Generate Each

Year (Annually)?

A. <$5,000

B. $5,000 - $11,999

C. > $12,000

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2. Do You Have a

Written IT Marketing

Plan or Calendar?

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A. No. I Have Some

Target Goals in

My Head.

B. Yes.

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3. How Many Ways

Are You Reaching

Potential Clients

Besides Word-of-

Mouth?

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A. 0

B. 1-3

C. 4+

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4. How Well Do

You Qualify

Your Leads?

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A. I Don’t Do Lead

Qualification.

B. I Kind of Go With

My Gut.

C. I Have a Standard

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Set of Questions

to Separate the

True Prospects

From the

“No-ways.”

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5. Do You Have

a Written,

Step-by-Step

Sales Process?

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A. No.

B. I Just Wing it With

Some Basics I

Like to Use.

C. Yes.

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6. Do You Follow Up

With Prospects

Who Don’t

Commit During

the First Meeting?

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A. No, They Must

Not Be Interested.

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B. When I’m Sure

They’re Interested

I Think About

Calling Later,

But Often Forget.

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C. Yes, Until They

Become Clients

or Ask Me to Stop

Calling.

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7. How Many Hours

a Week Do You

Usually Spend on

IT Marketing,

Sales,

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And Business

Development?

A. < 4

B. 4-8

C. >8

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If Your Answers

Were Mostly “A,”

You Are Reacting,

Not Acting, and it

No Doubt Shows

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Make a Goal to

Move at Least

Toward the “B”

Answers over the

Next Few Months

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If Your Answers

Were Mostly “B,”

You’re Probably

Good at Winging

Your Way Through

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However, You Can’t

Run a Business on

the Fly. Try to Move

Toward the

“C” Approaches

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If Your Answers

Were Mostly “C,”

Evaluate Whether

Your Well-planned

System is Bringing

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Desired Results &

Consistently

Attracting Great

SMB Clients

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If Not, There May Be

Times You Should

Learn to Wing it!

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Download this

Free Special Report Now at

ITMarketingIdeas.com

Recommended Reading:

Top 10 IT Marketing Strategies

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