7 it marketing questions to ask yourself if you want great smb clients (slides)
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http://ITMarketingIdeas.com SUMMARY SLIDES: How are your IT marketing results? Answer these seven IT marketing questions to test whether you’re attracting the right SMB clients. Copyright (C) SP Home Run Inc.TRANSCRIPT
SPHomeRun.com
Courtesy of the
Small Business Computer Consulting Blog
http://blog.sphomerun.com
7 IT Marketing
Questions to Ask
Yourself if You Want
Great SMB Clients
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Work Through
These Seven Short
IT Marketing
Questions to Start
You Thinking
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About Where the
Gaps Are in Your
Marketing
Approach:
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1. How Much
Revenue Does
Your Average
Small Business
IT Client
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Generate Each
Year (Annually)?
A. <$5,000
B. $5,000 - $11,999
C. > $12,000
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2. Do You Have a
Written IT Marketing
Plan or Calendar?
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A. No. I Have Some
Target Goals in
My Head.
B. Yes.
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3. How Many Ways
Are You Reaching
Potential Clients
Besides Word-of-
Mouth?
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4. How Well Do
You Qualify
Your Leads?
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A. I Don’t Do Lead
Qualification.
B. I Kind of Go With
My Gut.
C. I Have a Standard
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Set of Questions
to Separate the
True Prospects
From the
“No-ways.”
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5. Do You Have
a Written,
Step-by-Step
Sales Process?
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A. No.
B. I Just Wing it With
Some Basics I
Like to Use.
C. Yes.
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6. Do You Follow Up
With Prospects
Who Don’t
Commit During
the First Meeting?
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A. No, They Must
Not Be Interested.
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B. When I’m Sure
They’re Interested
I Think About
Calling Later,
But Often Forget.
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C. Yes, Until They
Become Clients
or Ask Me to Stop
Calling.
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7. How Many Hours
a Week Do You
Usually Spend on
IT Marketing,
Sales,
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And Business
Development?
A. < 4
B. 4-8
C. >8
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If Your Answers
Were Mostly “A,”
You Are Reacting,
Not Acting, and it
No Doubt Shows
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Make a Goal to
Move at Least
Toward the “B”
Answers over the
Next Few Months
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If Your Answers
Were Mostly “B,”
You’re Probably
Good at Winging
Your Way Through
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However, You Can’t
Run a Business on
the Fly. Try to Move
Toward the
“C” Approaches
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If Your Answers
Were Mostly “C,”
Evaluate Whether
Your Well-planned
System is Bringing
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Desired Results &
Consistently
Attracting Great
SMB Clients
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If Not, There May Be
Times You Should
Learn to Wing it!
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Download this
Free Special Report Now at
ITMarketingIdeas.com
Recommended Reading:
Top 10 IT Marketing Strategies
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