7 do s and dont s of green marketing
Post on 13-May-2015
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www.trinity‐planning.be
7 do’s and dont’s for Green Marketing
Equity
Economy
Ecology
Green Marke)ng is not about making sustainable things look special, it is about making them look normal
Cutoutandkeep
1. Thesinofsugges7vepictures2. Thesinofthehiddentradeoff3. Thesinofnoproof4. Thesinofvagueness5. Thesinofirrelevance6. Thesinoflesseroftwoevils7. Thesinoffibbing
Cutoutandkeep
1. Thesinofsugges7vepictures2. Thesinofthehiddentradeoff3. Thesinofnoproof4. Thesinofvagueness5. Thesinofirrelevance6. Thesinoflesseroftwoevils7. Thesinoffibbing
Green Marke)ng is about connec)ng
the sustainable innova)on to a cultural innova)on
Green Marke)ng is about connec)ng a cultural
innova)on to the sustainable innova)on
#1
Show product performance
#2
Show credible facts
#3
Educate
#4
Enable the right story
#5
Embrace point of sales
#6
Break rou)nes
#7
Connect the right dots
ThanksforyouraDen7on!
www.trinity‐planning.be
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