7 & 11 fundraising strategy
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7/30/2019 7 & 11 Fundraising Strategy
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Supporting and promoting voluntary and community action
Knowsley Community
and Voluntary Services
Jannine Antigha
Group Development Officer, KCVS
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What is a fundraising strategy?
How to make the best use of a strategy
How to write a strategy
Diversification of income streams
Essential documents needed
Template for completing a fundraising
strategy
Supporting and promoting voluntary and community action
Developing a
Fundraising Strategy
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A fundraising strategy is a plan that sets out
how an organisation intends to fund its
work.Strategic document
Should be an extension of your
project/business plans
Developed before you start making funding
applications
Supporting and promoting voluntary and community action
Fundraising Strategy
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Used as a guideAssess costs & meet SORP requirements
Assess options and keep on top of funding
opportunities
Plan workload and track support given
Be developed by all key people within anorganisation
Continuation during change
Supporting and promoting voluntary and community action
Making best use of a
Fundraising Strategy
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Identify priorities, timescales and purposes
Identify resourcesA good strategy will make your funding do
whatYOU want to do, rather than the
finding deciding for you
Supporting and promoting voluntary and community action
Making best use of a
Fundraising Strategy
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1. Introduction
2. Objectives3. Resources & Expenditure
4. Current Income
5. Potential Funding6. Fundraising
Supporting and promoting voluntary and community action
Format of a
Fundraising Strategy
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Supporting and promoting voluntary and community action
Essential
Considerations1. What are you allowed to do?
2. What assets do you have?
3. What is your staffing structure?
4. SWOT Analysis
5. Financial decisions
6. Assess your risks7. What changes may happen in the future?
8. Is your plan realistic?
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Supporting and promoting voluntary and community action
Diversification of
Income Streams1. Marketing
2. Grants
3. Loan Financing
4. Contracts/SLAs
5. Corporate Sponsorship
6. Individual Donations
7. Own Efforts (inc events)
8. Trading
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Supporting and promoting voluntary and community action
Documents/info Needed
1. Annual accounts2. Cash flow forecast
3. Record of predicted income & expenditure over the
next 12 months
4. Lists of projects (inc costs5. Breakdown of overhead costs
6. Any expected or potential changes in costs
7. List of current and secured income streams and
applications awaiting decisions
8. List of successful and unsuccessful applications made
in the past
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Supporting and promoting voluntary and community action
Fundraising Template
Introduction
What is the purpose of your strategy? How much money do you
need? what for? When and for how long?
Strategic Aim 1 Strategic Objective 1
Strategic Aim 2 Strategic Objective 2
Strategic Aim 3 Strategic Objective 3
Strategic Aims & Objectives
What are your overall strategic aims and objectives, asoutlined in your business plan?
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Supporting and promoting voluntary and community action
Fundraising Template
Capital Revenue TotalObjective 1Objective 1Objective 1Total
Resources RequiredWhat resources do you require to achieve your objectives?
Funding Source Funding For Amount Deadline Other Info
Current PositionWhat are your organisations current funding methods, income and services?
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Supporting and promoting voluntary and community action
Fundraising Template
Strengths Weaknesses
Opportunities Threats
Funding SWOT AnalysisWhat are your organisations strengths, weaknesses, opportunities and threats inrelation to its funding?
Areas for DevelopmentWhere would your organisation like to be in the future? What would it need interms of resources to get there? How could your organisation diversify itsincome streams and avoid reliance on one funder? How can you strive tobecome sustainable in the future?
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Supporting and promoting voluntary and community action
Fundraising TemplateScreeningIdentify and list a variety of different potential funding sources including bothmethods of asking for funds (grants, donations) and methods ofearningincome (trading, contracts
Funding Source Funding For Method Amount Funding Expires Other Info
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Supporting and promoting voluntary and community action
Fundraising Template
Short ListingInclude information about the appropriateness and probability of success of thefunding sources identified in the screening process
Funding Source Probability of Success Risks Benefits
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Supporting and promoting voluntary and community action
Fundraising Template
Actions and TimescalesInclude information about what funds will be sourced, what actions taken bywhom and by when.
No: Funding Source By Whom ResourcesNeeded Action Required Timescale
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Supporting and promoting voluntary and community action
TASK
Using the template analyse your
organisations current funding position.
What are your organisations strengths,
weaknesses, opportunities and threats in
relation to its funding?
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Supporting and promoting voluntary and community action
QUESTIONS???
For further support contact:
Jannine Antigha
Group Development Officer
Knowsley CVS
0151 4891222
jannine.antigha@knowsleycvs.org
mailto:jannine.antigha@knowsleycvs.orgmailto:jannine.antigha@knowsleycvs.org
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