7 & 11 fundraising strategy

7/30/2019 7 & 11 Fundraising Strategy

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Supporting and promoting voluntary and community action

Knowsley Community

and Voluntary Services

Jannine Antigha

Group Development Officer, KCVS


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What is a fundraising strategy?

How to make the best use of a strategy

How to write a strategy

Diversification of income streams

Essential documents needed

Template for completing a fundraising

strategy


Developing a

Fundraising Strategy


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A fundraising strategy is a plan that sets out

how an organisation intends to fund its

work.Strategic document

Should be an extension of your

project/business plans

Developed before you start making funding

applications




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Used as a guideAssess costs & meet SORP requirements

Assess options and keep on top of funding

opportunities

Plan workload and track support given

Be developed by all key people within anorganisation

Continuation during change


Making best use of a



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Identify priorities, timescales and purposes

Identify resourcesA good strategy will make your funding do

whatYOU want to do, rather than the

finding deciding for you


Making best use of a



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1. Introduction

2. Objectives3. Resources & Expenditure

4. Current Income

5. Potential Funding6. Fundraising


Format of a



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Essential

Considerations1. What are you allowed to do?

2. What assets do you have?

3. What is your staffing structure?

4. SWOT Analysis

5. Financial decisions

6. Assess your risks7. What changes may happen in the future?

8. Is your plan realistic?


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Diversification of

Income Streams1. Marketing

2. Grants

3. Loan Financing

4. Contracts/SLAs

5. Corporate Sponsorship

6. Individual Donations

7. Own Efforts (inc events)

8. Trading


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Documents/info Needed

1. Annual accounts2. Cash flow forecast

3. Record of predicted income & expenditure over the

next 12 months

4. Lists of projects (inc costs5. Breakdown of overhead costs

6. Any expected or potential changes in costs

7. List of current and secured income streams and

applications awaiting decisions

8. List of successful and unsuccessful applications made

in the past


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Fundraising Template

Introduction

What is the purpose of your strategy? How much money do you

need? what for? When and for how long?

Strategic Aim 1 Strategic Objective 1



Strategic Aims & Objectives

What are your overall strategic aims and objectives, asoutlined in your business plan?


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Capital Revenue TotalObjective 1Objective 1Objective 1Total

Resources RequiredWhat resources do you require to achieve your objectives?

Funding Source Funding For Amount Deadline Other Info

Current PositionWhat are your organisations current funding methods, income and services?


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Strengths Weaknesses

Opportunities Threats

Funding SWOT AnalysisWhat are your organisations strengths, weaknesses, opportunities and threats inrelation to its funding?

Areas for DevelopmentWhere would your organisation like to be in the future? What would it need interms of resources to get there? How could your organisation diversify itsincome streams and avoid reliance on one funder? How can you strive tobecome sustainable in the future?


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Fundraising TemplateScreeningIdentify and list a variety of different potential funding sources including bothmethods of asking for funds (grants, donations) and methods ofearningincome (trading, contracts

Funding Source Funding For Method Amount Funding Expires Other Info


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Short ListingInclude information about the appropriateness and probability of success of thefunding sources identified in the screening process

Funding Source Probability of Success Risks Benefits


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Actions and TimescalesInclude information about what funds will be sourced, what actions taken bywhom and by when.

No: Funding Source By Whom ResourcesNeeded Action Required Timescale


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TASK

Using the template analyse your

organisations current funding position.

What are your organisations strengths,

weaknesses, opportunities and threats in

relation to its funding?


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QUESTIONS???

For further support contact:

Jannine Antigha

Group Development Officer

Knowsley CVS

0151 4891222

[email protected]
mailto:[email protected]:[email protected]