6 ways to make your next website the best ever with sara isenberg
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September 24, 2013 -- Welcome to:
6 Ways to Make Your Next Website the Best Ever!
Sara Isenberg sara@saraisenberg.com http://saraisenberg.com http://saraisenberg.com/blog
INTRODUCTION
I help web developers, businesses, and individuals with web, social media, email marketing, software, and other projects.
Sara Isenberg Web Consulting & Project Management http://saraisenberg.com http://facebook.com/SaraIsenbergConsulting/
INTRODUCE YOURSELF 1. Your name? 2. What is your website about?
3. What would you most like to learn in this class?
AGENDA 1. Introductions 2. 3 Fundamentals 3. 6 Essential Web Pages 4. 6 Questions to Ponder 5. Case Studies 6. Fast, Cheap, Good 7. Resources
3 FUNDAMENTALS OF A WEBSITE: 1. Usability – architecture, navigation 2. Design – appropriate to support your message
3. Content – clear and simple, easy to scan
SIX Essential Web Pages: 1. Home page 2. Products and/or Services 3. About 4. Contact 5. Custom Information 6. Dynamic Content
(graphic credits to Scott Design’s blog)
1. HOME Page: § 2-5 second test -- what you do and where. § Unique Selling Proposition (USP) § Visually supports your branding. § One or more Calls to Action. Tell the visitor what
action you’d like them to take. § 2-5 sentences of keyword-rich TEXT. Search
engines need TEXT. § Meta Page Titles and Page Descriptions (not
limited to home page) § Generally above the fold.
2. Products and/or Services: § What are you offering or promoting? § What are your services? § What are your products? § What is your cause?
3. ABOUT Page: § Is about the PEOPLE who own or manage or run
the business. § Might be biographical, eg for sole proprietor. § Might include history of the business. § Might tell your story on how your business came
to exist. § Has a voice that supports your branding. § Is NOT typically about the product or services.
4. CONTACT Page: § Starts with something friendly and inviting. Eg: I
look forward to hearing from you. § Email address (even if you have a form) § Phone number (even if you just check messages) § Mailing address or physical location (depends) § Form ok.
5. Custom Information: § Your Expertise § Additional Resources § Related information § Eg: Dentist? Provide general dentistry info § Eg: Sell Bicycles? Provide local trail info § Eg: Web Consultant? Links to relevant meetups.
6. Dynamic Content: § Blog § Social Media § Events § Sales, Specials, Deals
Valuable to human visitors AND search engines: • Updated content brings return visitors! • Text content with keyword phrases is important for search engines!
Review: 1. Home page 2. Products and/or Services 3. About 4. Contact 5. Custom Information 6. Dynamic Content
(graphic credits to Scott Design’s blog)
6 QUESTIONS TO PONDER: 1. What is my site? 2. Who do I want to attract? 3. What is my style, look & feel, voice? 4. What is my content? 5. What is the intuitive organization? 6. What features will help?
PONDER #1: WHAT IS MY SITE? • What are my goals? • Will visitors understand what I do (what I am
offering) in 3-5 seconds!?!?!? • What is my USP (Unique Selling Proposition)? • What are my measures of success? è Describe 3 goals and 3 measure of success.
PONDER #2: WHO DO I WANT TO ATTRACT? • Who do I want to visit my website? • Demographics: young/old, male/female, etc? • What is my visitor’s frame of mind? • What is my visitor’s job, role, goal? è Describe 3 profiles that you want to attract.
PONDER #3: WHAT IS MY STYLE, LOOK & FEEL, VOICE? • What qualities attract my users? • Casual, formal, humorous, corporate, etc? • I, we, you, they – Who is the voice?
è Describe the profile of the voice/speaker.
PONDER #4: WHAT IS MY CONTENT? • Product? • Service? • Entertainment? • Information? • Inspiration? • Etc.
è Describe your primary and secondary content.
PONDER #5: WHAT IS THE INTUITIVE ORGANIZATION? • What are various ways to
organize? • What is most intuitive? • Different people, different paths. • By role (eg: teacher, student, parent). • By demographic (eg: male, female, child) • By product (eg: widget1, widget2) è Describe options for your website’s organization.
PONDER #6: WHAT FEATURES WILL HELP? TAP INTO CURRENT TECHNOLOGY. • Graphics • Illustrations • Animation • Photographs • Video • Newsletter/signup • Blog • Ecommerce • Resources è What are your “must have” features & “wish list” features.
• Site search • Sitemap • SEO • CMS • Google Analytics • Social Media!
CASE STUDIES: • http://www.apple.com/ • http://woodsholeinn.com/ • http://www.wildthymedeli.com/ • http://www.stonesoup.com/ • http://www.kikimag.com/ • http://www.elt-inc.com/ • http://amieforest.com/ • http://bootsroad.com/ • http://www.hotdesign.com/ • http://designbycosmic.com/ • YOUR Website?
“FAST, CHEAP, GOOD: Pick Two!”
RESOURCES • Before You Hire Your Web Designer or Developer:
http://saraisenberg.com/2011/06/16/before-you-hire-your-web-designer-or-developer/
• 5 Super Resources for Small Business Owner Who
Wants a Great Website:http://saraisenberg.com/2011/05/04/5-super-resources-for-small-business-owner-who-wants-a-great-website/
o Don’t Make Me Think, A Common Sense Approach to
Web Usability, Steve Krug. o Letting Go of the Words, Writing Web Content That
Works, Janice Ginny Reddish. o Rocket Surgery, The Do-It-Yourself Guide to Finding
and Fixing Usability Problems, Steve Krug.
Q & A Sara Isenberg sara@saraisenberg.com http://saraisenberg.com http://saraisenberg.com/blog
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