6 ways to grow your firm for slideshare

Profitable Ways to Grow Your Firm

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We’ve paid the price – so you don’t have to

Discovered as a result of many mistakesSignificant errorsFailed campaigns Discouraging resultsExpensive tests

Traditional Marketing is Failing

Thanks to many great minds

Proven, Tried, Tested & Working

Your 1:1 Marketing Audit

Your free marketing audit

• Where are you now?• Where do you want to be 12/24

months time?• What you need to do to get there?• Marketing tactics to avoid!

Register free

Email- danielr@insight-marketing.com

Phone- 0800 803 0826

A look at what we will cover

1. How to develop an Inbound Model with no selling2. Why mobile phone/tablet App’s work so well3. 1 rule to make your website really work4. Email Marketing5. Landing Pages without IT support 6. Automated Referral Generation

Don’t Start Cold !

Attracting Buyers NO Selling

Get ‘them’ to come to ‘you’

Launching your own App will help you simplify much of your

marketing

A free give awayKey differentiator

Remarkable Communication ToolAn Indirect promotion

Proven Blueprint working for any size of accountancy firm

Available on phones & tablets

End Users Loved Them

‘They’ Led Us

They told their advisors what ‘they’ wanted from an App

• Social Media & Skype integration • Additional calculators • Mileage Tracker• Receipt Manager • Income Tracker • Integration with key systems

And ‘they’ got it

The critical interface . . between

Bringing everything together

The most exciting thing I have seen in

over 45 years of accountancy

No ‘Selling’ - Just Give it Away

Giving away your ‘Free App’ implies:

You are different Than their existing accountant

You are technologically advanced Their current firm are old fashioned

You care enough to launch a free App Their current accountants don’t

You are proactive, prepared to reach out Not heard from their firm

You are smart, forward thinking & creative Than the stereotypical accountant

Simple App Flyers make it easy

An App will WIN you clients

Increased Referrals Direct Enquiries App Promotion

Increased Customer Loyalty Hours of Time savedFuture Proof

New Clients Won

An open door to a new toolPush Messages

Singular & Instantaneous Direct & Irresistible 0% bounce rate 80% + higher open rate Seconds to send No data stored by you

1 Rule to MAKE your website really work

We’ve just met

Will you marry me?

Most Visitors are not ready to enquire

80% or more of your website visitors wont be ready to make an enquiry

So if you’re not catering for themYour loosing the bulk of your website visitors

It’s a MAJOR oversight

96% of attendees to this webinar have no compelling soft offer on their website!

Let me clarify

A soft offer or Call To Action (CTA)Something compelling, engaging and freeAvailable instantly or in a few secondsThat’s valuable to the visitor In exchange for basic visitors data Starting the relationship

These are not strong CTA’s!

The initial CTA was nicely worded –

However it leads to a form with 16 fields. Realistically very few visitors will fill this in.

As a general rule of thumb you loose 5-10% of visitors per question you ask depending on the strength of the offer

This is closer

Nicely worded with clear benefit, bright colours and urgency - sadly it did nothing when you clicked the box

This could be improved by offering a free guide or eBook on the topic, building your inbound model.

Here is a clearer example

The Mechanics of Lead Generation

Sending Successful Emails

✕

Plain Text

Reasons For

Easy to create – type and send Consistent display across devices Can ‘feel’ more personal than HTML emails May be less ‘salesy’

Reasons Against

No colours or graphics No links or ‘click here’ Hard to design and format Tracking becomes more complex

HTML

With HTML Emails you can do more • Track which emails are opened and by whom• Use images, colours, design and branding• Responsive design • Interactive response

50% open rate on mobiles

Subject Lines• Always write 4 subject lines • Keep it short, ideally below 50 characters • Avoid spam words like – Free, Offer, Save, Help, Percent Off,

Reminder • Inform your reader what they can expect from your email. • Add their name into the subject line • Personalise by industry or geographic area, for example

Accountants in Derby or Tax Review for Derby Vets • Create urgency using words like Alert, Breaking, Update etc.

Landing Pages without IT support

Use Landing Pages

This Webinar as an Example

This webinar as an example is inbound marketingSent a plain text emailThen a HTML email to non opens using MCDirected you to a landing page built on unbounceUsed a rule system to add you to GotoWebinarAnd send you a LinkedIn message/invite Data grouped on our CRMLater we will take it offline and call you

Your 1:1 Marketing Audit

Your free marketing audit

• Where are you now?• Where do you want to be 12/24

months time?• What you need to do to get there?• Marketing tactics to avoid!

Register free

Email- danielr@insight-marketing.com

Phone- 0800 803 0826