6 ways marketers are taking advantage of conversation intelligence

Did you know 90% of all customer conversations still

take place via phone?

Source: Gartner

Even though digital channels drive online engagement, people still want to TALK!

In fact,

30 Billion calls will be made to U.S. businesses this year from mobile searches alone.

Source: BIA/Kelsey Phone Calls: The Currency of the Smartphone Era

And businesses will spend over

$64  Billion  to generate calls.

Source: BIA/Kelsey Phone Calls: The Currency of the Smartphone Era

?

But what’s happening on these calls?

How are you driving value from these conversations?

Here are 6 ways to tap into the goldmine

of insights from phone conversations.

Prove Marketing ROI

1

Get credit for conversions that happen over the phone in near real-time instead

of weeks or months down the road.

Define Lead Quality

2

Identify the characteristics of qualified versus unqualified leads to improve both

marketing and sales performance.

Hi I would like to place an order. My credit card number is...

Hi I would like to talk to customer support. My account number is…

Optimize Marketing Campaigns

3

Increase spend on campaigns driving high-converting calls and minimize spend on the

campaigns driving low-converting calls.

Paid Search Display Mobile Offline

Test New Sales Messaging

4

Identify the sales messaging contributing to deals both won and lost.

Script A Script B

VS

Monitor the Competitive Landscape

5

See which competitors are being mentioned on deals both won or lost to arm your sales team with the right messaging.

Enhance the Customer

Experience

6

Automatically trigger a seamless and customized user experience, like specialized

lead nurturing tracks.