5.1swiss_sharepoint_club_mvp_track1_social_enterprise_david martos_blue-infinity

Swiss SharePoint Club

23rd meeting

Social Enterprise

David MartosMVP SharePoint Serverblue-infinity SA

1. Social ComputingHow Social Have We Become?Key Differences Consumer vs. Enterprise Key Benefits for the EnterpriseEnterprise Social Network Implementation Figures

2. Key Players in Social Computing3. Demo4. Q&A

? - 2003

2007

2010

2013

2014 - ?

How Social Have We Become?

• Social computing limited to geeks a select group of people

• Based mainly on file sharing and chat rooms

? - 2003

2007

2010

2013

2014 - ?

• Used by a limited number of companies

• Based mainly on file sharing

Consumer World Meanwhile SharePoint…

How Social Have We Become?

• Social computing launched to general audience

• Social computing “for the Enterprise” was born

• Based mainly on publication and networking

How Social Have We Become?? - 2003

2007

2010

2013

2014 - ?

• Strengthened presence in the document management market

• Based mainly on file sharing and “connections”

Consumer World Meanwhile SharePoint…

• The consumer social computing bubble

• Social computing for the masses!

? - 2003

2007

2010

2013

2014 - ?

Consumer World Meanwhile SharePoint…• Started including real social

features…• A far cry from the consumer

world

How Social Have We Become?

• New consumer and professional social networks every day

• Corporate social networking bubble

? - 2003

2007

2010

2013

2014 - ?

• Improved SharePoint’s social features… but not enough

• Purchased Yammer

Consumer World Meanwhile SharePoint…

How Social Have We Become?

Now & Beyond• Companies have invested massively in SharePoint• Infrastructure is often underutilized• Users are requesting the adaptation of external

tools for work use i.e. Facebook, Twitter, Dropbox etc.

? - 2003

2007

2010

2013

2014 - ?How Social Have We Become?

Key Differences – Consumer vs. Enterprise

Nerdy Neville The domestic user

fun

speed

added value

security

integration

simplicity

connections

sharing

Key Differences – Consumer vs. Enterprise

Susan SuitThe professional user

fun

speed

added value

security

integration

simplicity

connections

sharing

user adoption

knowledge

Key Differences – Consumer vs. Enterprise

Darth VThe infrastructure user

security

compliance

Key Differences – Consumer vs. Enterprise

user adoption

ROI

Marvin MoneyThe decision maker

Main benefits for the enterprise

• More engagement• More and better knowledge sharing• More productivity• …• And less email

Enterprise Social Network Implementation Figures

1 2 3 4 5 60

10

20

30

40

50

60

70

80

90

100

What you could expect…• Most of your users adopt straight away

• The rest gradually sign up

Enterprise Social Network Implementation Figures

1 2 3 4 5 60

10

20

30

40

50

60

70

80

90

100

What could happen• Only a few users adopt from the start

• Those who adopt stay loyal to the platform

• Nobody else will sign up

Enterprise Social Network Implementation Figures

1 2 3 4 5 60

10

20

30

40

50

60

70

80

90

100

What could happen

Pilot with spon-sors

No ne-twork cam-paign or a poor execu-tion

Users unawa-re or don’t percei-ve added value

Enterprise Social Network Implementation Figures

1 2 3 4 5 60

10

20

30

40

50

60

70

80

90

100

What could also happen• Most users adopt from the start

• The majority gradually leave the platform

• Only a few stay loyal after some time

Enterprise Social Network Implementation Figures

1 2 3 4 5 60

10

20

30

40

50

60

70

80

90

100

What could also happen

Launch campaign

Too complex and lack of content.

Diminishing usage

Only sponsors remain loyal to the platform

Enterprise Social Network Implementation Figures

1 2 3 4 5 60

10

20

30

40

50

60

70

80

90

100

What you should expect• Only a few

users adopt from the start

• Most users are invited when the platform is ready for them

• Some users leave the platform but the majority stay connected

Enterprise Social Network Implementation Figures

1 2 3 4 5 60

10

20

30

40

50

60

70

80

90

100

What you should expect

Pilot limited to sponsors

Minimum feature set

Campaign when there is robust content

Main business scenarios are covered

Platform behaves correctly

New features added

Key Players in Social Computing

Key Players in Social Computing2009

2010

2011

2012

2014

Key Players in Social Computing (SharePoint Only)

• Only cloud• Owned my

MSFT• Nicely

integrated with SharePoint Online, CRM Online…

• Available on premises

• Long history on SharePoint social

• Large customer’s base

• Great feature set

• Available on premises

• Focuses on simplicity

• Easy to customize and extend

Key Players Comparison Table

Functionality

Simplicity

Customizability

Extensibility

Interoperability

Industry value

Robustness

Scalability

Future

Price

(*) Source: no source, just my experience

Yammer

Sitrion

Demo - Beezy

Q&A

David Martosdavid.martos@b-i.comhttp://david-martos.blogspot.com@davidmartos

Thank you for listening