5.1swiss_sharepoint_club_mvp_track1_social_enterprise_david martos_blue-infinity
DESCRIPTION
MVP Track1: Social Enterprise David Martos, Blue-Infinity (MVP SharePoint, Spain/Switzerland)TRANSCRIPT
Swiss SharePoint Club
23rd meeting
Social Enterprise
David MartosMVP SharePoint Serverblue-infinity SA
1. Social ComputingHow Social Have We Become?Key Differences Consumer vs. Enterprise Key Benefits for the EnterpriseEnterprise Social Network Implementation Figures
2. Key Players in Social Computing3. Demo4. Q&A
? - 2003
2007
2010
2013
2014 - ?
How Social Have We Become?
• Social computing limited to geeks a select group of people
• Based mainly on file sharing and chat rooms
? - 2003
2007
2010
2013
2014 - ?
• Used by a limited number of companies
• Based mainly on file sharing
Consumer World Meanwhile SharePoint…
How Social Have We Become?
• Social computing launched to general audience
• Social computing “for the Enterprise” was born
• Based mainly on publication and networking
How Social Have We Become?? - 2003
2007
2010
2013
2014 - ?
• Strengthened presence in the document management market
• Based mainly on file sharing and “connections”
Consumer World Meanwhile SharePoint…
• The consumer social computing bubble
• Social computing for the masses!
? - 2003
2007
2010
2013
2014 - ?
Consumer World Meanwhile SharePoint…• Started including real social
features…• A far cry from the consumer
world
How Social Have We Become?
• New consumer and professional social networks every day
• Corporate social networking bubble
? - 2003
2007
2010
2013
2014 - ?
• Improved SharePoint’s social features… but not enough
• Purchased Yammer
Consumer World Meanwhile SharePoint…
How Social Have We Become?
Now & Beyond• Companies have invested massively in SharePoint• Infrastructure is often underutilized• Users are requesting the adaptation of external
tools for work use i.e. Facebook, Twitter, Dropbox etc.
? - 2003
2007
2010
2013
2014 - ?How Social Have We Become?
Key Differences – Consumer vs. Enterprise
Nerdy Neville The domestic user
fun
speed
added value
security
integration
simplicity
connections
sharing
Key Differences – Consumer vs. Enterprise
Susan SuitThe professional user
fun
speed
added value
security
integration
simplicity
connections
sharing
user adoption
knowledge
Key Differences – Consumer vs. Enterprise
Darth VThe infrastructure user
security
compliance
Key Differences – Consumer vs. Enterprise
user adoption
ROI
Marvin MoneyThe decision maker
Main benefits for the enterprise
• More engagement• More and better knowledge sharing• More productivity• …• And less email
Enterprise Social Network Implementation Figures
1 2 3 4 5 60
10
20
30
40
50
60
70
80
90
100
What you could expect…• Most of your users adopt straight away
• The rest gradually sign up
Enterprise Social Network Implementation Figures
1 2 3 4 5 60
10
20
30
40
50
60
70
80
90
100
What could happen• Only a few users adopt from the start
• Those who adopt stay loyal to the platform
• Nobody else will sign up
Enterprise Social Network Implementation Figures
1 2 3 4 5 60
10
20
30
40
50
60
70
80
90
100
What could happen
Pilot with spon-sors
No ne-twork cam-paign or a poor execu-tion
Users unawa-re or don’t percei-ve added value
Enterprise Social Network Implementation Figures
1 2 3 4 5 60
10
20
30
40
50
60
70
80
90
100
What could also happen• Most users adopt from the start
• The majority gradually leave the platform
• Only a few stay loyal after some time
Enterprise Social Network Implementation Figures
1 2 3 4 5 60
10
20
30
40
50
60
70
80
90
100
What could also happen
Launch campaign
Too complex and lack of content.
Diminishing usage
Only sponsors remain loyal to the platform
Enterprise Social Network Implementation Figures
1 2 3 4 5 60
10
20
30
40
50
60
70
80
90
100
What you should expect• Only a few
users adopt from the start
• Most users are invited when the platform is ready for them
• Some users leave the platform but the majority stay connected
Enterprise Social Network Implementation Figures
1 2 3 4 5 60
10
20
30
40
50
60
70
80
90
100
What you should expect
Pilot limited to sponsors
Minimum feature set
Campaign when there is robust content
Main business scenarios are covered
Platform behaves correctly
New features added
Key Players in Social Computing
Key Players in Social Computing2009
2010
2011
2012
2014
Key Players in Social Computing (SharePoint Only)
• Only cloud• Owned my
MSFT• Nicely
integrated with SharePoint Online, CRM Online…
• Available on premises
• Long history on SharePoint social
• Large customer’s base
• Great feature set
• Available on premises
• Focuses on simplicity
• Easy to customize and extend
Key Players Comparison Table
Functionality
Simplicity
Customizability
Extensibility
Interoperability
Industry value
Robustness
Scalability
Future
Price
(*) Source: no source, just my experience
Yammer
Sitrion
Demo - Beezy
Q&A
