50 simple but highly effective email marketing tips

50 Ways To Get More From Your Email Marketing

Program

It’s not because it’s legal that it’s a smart thing to do.

Always ask permission before you add someone to

your email list!

Sell your newsletter program like you sell your products or services. Make me feel like I’m missing out if I

don’t subscribe.

Sweepstakes and competitions are very popular methods to

capture email addresses, however addresses collect this

way are usually not very responsive.

Promote your email program prominently on your

website. Put it above the fold and make it stand out!

Make it as easy as possible to sign up to your list. The fewer fields on your sign-up form the

better. Use progressive profil ing to get more data once

they’ve signed up.

Manage subscriber expectations: make it crystal clear what they are signing up for. State the benefits,

content and frequency.

Show potential subscribers an example of what a typical

email campaign or newsletter looks like so they can see what they are signing

up for.

Include mini surveys, polls and competitions in emails

to collect further information about your

subscribers.

Make the most of every touchpoint with customers

and prospects by asking them to sign up to your

email list.

Ensure your emails are fully authenticated: add an SPF, Sender ID & DKIM record to the DNS settings of the domain you use for sending

emails.

Make sure your emails are readable and actionable, even

when images are disabled. Over 70% of your readers will

not download images by default.

Reach out to people that don’t open or click, find out what they want and deliver

that experience.

Include value added content in emails with links back to

your site or social media channels to engage

recipients and drive traffic.

Repurpose your newsletter content on your blog, your website, social media and

vice versa.

Always provide a highly visible unsubscribe link to all your

email messages. If they want out, make it as easy as possible

to leave or they’l l mark your emails as spam.

Ask why they are unsubscribing and use the

learnings to adjust your email strategy, content,

frequency…

Create an editorial calendar for your email / newsletter

program which includes launch dates and content for

the next 3-6 months and share it with your colleagues.

Check your html code before you hit send to make sure

your email doesn’t get blocked due to faulty html

To increase conversion rates, start with the optimization of your landing page. Test headlines, copy, web form

length, images…

Provide value in each and every email campaign you send. Whether or not they

open your email depends on the experience they had with

your emails in the past.

Make sure your call-to-action is clear and stands out even

when images are disabled. If I don’t know what you want me to do, I won’t take the action

you want me to take.

An open is only calculated when the reader decides to download the images. Use open rates only to look for

trends.

Use all the data that you collect during sign-up to

personalize your emails. If you’re not going to use it,

don’t ask for it.

Calculate the value of an opt-in email address to your

company to effectively communicate your program’s

impact.

The best day of the week or the best time of the day to

send emails, is like the monster of Loch Ness: it

doesn’t really exist but people keep looking for it.

Your recipients don’t know that noreply@company.com doesn’t accept replies. Read what people reply to your email campaigns, you’ll be

amazed with the insights they give you!

Social media are a great way to grow your email list. I

managed to double my list-size, just by publishing my

newsletter to Twitter.

Don’t make changes to your email template or your email program before testing the

changes to see if they have a positive impact on response.

At unsubscribe, allow subscribers to choose what

content they get from you at the frequency of their choice.

If you don’t they will just unsubscribe from everything.

A pretty design with a lousy offer won’t get you the

response you hoped for. Focus on the content or

offer first, then worry about design.

What your subscribers say and what they do are two different things. Don’t base your content only on stated preferences, but

make sure to include click-stream data as well.

Develop a test plan and make testing an integral part of your email strategy. It’s

the only way to increase response and conversions.

Your CEO doesn’t care about high open and click-through rates. Management only cares about what those

numbers mean to the business.

The top 300x400 pixels of your email is your most

important real estate. Together with the sender name and

subject it needs to work hard to get the reader to open and

The first email you send to a new subscriber typically has the highest open and click-through rate, so make the

most of that email and send it immediately after sign-up.

Introduce new subscribers to your brand and email

program slowly by sending them a series of “welcome

emails” before you add them to your regular program.

If you send me 3 emails that I don’t find interesting, do

you really think I’ll open the 4th email you send me?

Don’t send everything to everybody: segment!

Set up an email marketing dashboard so that you have a good overview of campaign statistics over time. It helps to spot what works and what

doesn’t.

People don’t read emails, they scan them. Make sure that they

know what you have to offer and what they need to do in under 5 seconds, even when

images are disabled.

Drive new fans and followers to your sign-up

page and convince them to opt in to your email program so you can talk to them in a

personalized way.

Check your open and click-through rates per ISP to

spot possible inbox delivery problems.

Build subscriber personas for your email program. Give your ideal subscriber a face and an

identity. This will help you write copy that resonates better with your readers.

Keep your copy as short as possible. Use short sentences,

short paragraphs, subtitles, bulleted lists, bolded words

and links to break it into digestable pieces.

To avoid spam filters and to make emails more readable on mobile devices: always send out emails in MIME

format (text + html version).

In most cases, a hard bounce means: this email address does

not exist. If you continue to send emails

to these addresses you risk getting caught in spam filters.

Sign up to the feedback loops of the major web

email clients so that you can remove everyone that marks

your email as spam from your list.

Test one thing at a time. Don’t compromise your test by

introducing multiple variables. Make sure a higher open rate,

results in a higher click-through or conversion rate.

Don’t forget to mention your contact details in your

email campaigns or newsletters: phone number, email address, website url,

physical address.

Read my blog and subscribe to my email l ist to stay up to date

on what works and what doesn’t:

www.b2bemailmarketing.com

Become a member of the Email Marketer’s Club, the

largest and most active email marketing forum and

community:

www.emailmarketersclub.com

These t ips were brought to you by: Tamara Gielen independent email marketing consultant, trainer & coach www.tamaragielen.com

50 simple but highly effective email marketing tips

Business

7 simple tips for website

10 simple productivity tips

15 tips for highly successful mobile websites

simple & effective weight loss tips!

simple tips for great presentations

ten simple sales tips

simple health tips

simple fitness tips

simple pr tips

simple driving tips

trading tips 04 i highly efficient shorting

highly sensitive person travel tips

7 simple tips for traveling

50 simple but highly effective email marketing tips

25 top tips of highly effective pa's

simple tips

ayurveda simple tips

simple tips for healthy heart

5 simple wine tips

19 simple twitter retweet tips