5 ways to avoid a half empty room block [webinar]
Post on 09-Feb-2017
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Our Panelist
Lisa Astorga, CMPDirector of MeetingsInternational Society on Thrombosis and Haemostasis
Results of the Event Room Demand Study
Will room blocks become a thing of the past?
Identify the key reasons room blocks still matter
Our Room BlockWebinar Roadmap
Five things you can DO
The Event Room Demand Study –
July 2015
How Many Rooms Does Your Convention Really Use?
1 out of every 3
(34.1%) rooms are being booked
outside the room block
UNTIL NOW…
BUT OUR EVENTS ARE ALL SO DIFFERENT…
Less than 20%
31.3%
20%-40%27.1%
40%-60%24.7%
60%-80%16.9%
Rooms booked outside block
Source: Tourism Economics
6
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3. Communicate Directly to Outside the Block Bookers (OBB)
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