5 user onboarding email hacks for web and mobile apps

5 USER ONBOARDING EMAIL HACKS FOR WEB & MOBILE APPS

EMAIL HACKS FOR WEB APPS

#1 THE HELPING HAND EMAIL

A “HELPING HAND” EMAIL SENDS THE EXACT INFORMATION A USER NEEDS,

WHEN THEY NEED IT.

HERE’S AN EXAMPLE OF ONE…

Email users that don’t meet a goal at a certain time

Send an email with instructions on how to do it

Make the email personal even though it’s automated

#2 THE

WELCOME EMAIL

A WELCOME EMAIL HELPS USERS GET TO THE “AH-HA” MOMENT IN YOUR APP

LIKE THIS ONE… !

Get users to a place in your app where they’ll find the most value

You can send an animated GIF, video, or link directly to the page

Email soon after…while they’re still interested

EMAIL HACKS FOR MOBILE APPS

#3 TEACH OFF THE SMALL SCREEN

PERSONALLY SHOW EVERY USER HOW TO USE YOUR

APP…WITH EMAIL!

HERE’S AN EXAMPLE HOW… !

Show users who haven’t used a feature in your app how to

Even after skipping your walkthrough they’ll know how

#4 SEND YOUR USERS TREATS

WHEN USERS REACH A CERTAIN POINT IN YOUR APP REWARD THEM!

LIKE THIS… !

Send your app users a bonus based on what they’ve done

It’s unexpected, especially via email

#5 BRING USERS THAT DELETE YOUR APP BACK

ONLY 25% OF MOBILE USERS KEEP THE APPS THEY DOWNLOAD!

THIS IS HOW TO GET THE REST OF THEM BACK… !

Email mobile users after being inactive a couple of weeks

Push notifications don’t work after they delete your app, emails do

SO WHAT NOW?

SEND AN AUTOMATED ONBOARDING EMAIL

(click me)

OR

LEARN MORE ONBOARDING TRICKS USING PUSH & TEXT

(click me)

THANKS