5 steps to establish a digital presence for brick & mortar retailers

SIMPLE STEPSto create your brick & mortar online presence5

DO YOU KNOW?E-commerce grows

at a rate of over 20% per year!

Able to scale quicklyBENEFITSOF A DIGITAL SPACE

Relative low cost

Instant availability at all times

Create personalised experiences

EXPAND ONLINE!

SOLUTION?According to a recent study - • Increased competition from

online retailers • Drastic reduction in foot traffic

DECLINEOF BRICK & MORTAR?

Accelerate the processprocess and increase your returns by leveraging your own customers.

ACTIONABLE 5 STEP GUIDE

OMNICHANNEL A business model that implies the use of a variety of

channels in a customer's shopping experience.

to get started with

OMNICHANNEL

SETUP ONLINE SHOPSTEP ZERO

‣ What is the size of your consumer base?

‣ How do you wish to integrate the experience with your business plan?

Tools to help your e-commerce setup

Choose the right e-commerce platform here

E-commerce services you should

know about

AWARENESS

FOOT TRAFFICSTEP ONE

to

ONLINE TRAFFIC

INCENTIVE

ACTION

Make the person aware of your online presence.

Give the person a good reason to visit you online.

Produce a simple way to take action right away on the incentive.

1

2

3

AWARENESSIDEAS

Flyers

In-store signs

Website on catalogs and any printed

material

Store representatives

Videos

INCENTIVEIDEAS

Discounts

Special sales

Exclusive items

Free items

Free shipping

Gift cards

Promo codes

ACTIONIDEAS

QR codes

Inside/Outside store tablets to sign-up

Instant discount for newsletter signup

Contest forms and boxes

Sales rep promoting with a device ready for signup

YOUR OBJECTIVE• To show the consumers the

benefits of your online store without selling them anything

• To get their permission to start a relationship with them (through email)

Learn the essential principles for successful online referral marketing!

DOWNLOAD FREE EBOOK

Download FREE ebook for the next steps!

THE BRICK & MORTAR REFERRAL PROGRAM BLUEPRINT