5 steps to establish a digital presence for brick & mortar retailers
TRANSCRIPT
SIMPLE STEPSto create your brick & mortar online presence5
DO YOU KNOW?E-commerce grows
at a rate of over 20% per year!
Able to scale quicklyBENEFITSOF A DIGITAL SPACE
Relative low cost
Instant availability at all times
Create personalised experiences
EXPAND ONLINE!
SOLUTION?According to a recent study - • Increased competition from
online retailers • Drastic reduction in foot traffic
DECLINEOF BRICK & MORTAR?
Accelerate the processprocess and increase your returns by leveraging your own customers.
ACTIONABLE 5 STEP GUIDE
OMNICHANNEL A business model that implies the use of a variety of
channels in a customer's shopping experience.
to get started with
OMNICHANNEL
SETUP ONLINE SHOPSTEP ZERO
‣ What is the size of your consumer base?
‣ How do you wish to integrate the experience with your business plan?
Tools to help your e-commerce setup
Choose the right e-commerce platform here
E-commerce services you should
know about
AWARENESS
FOOT TRAFFICSTEP ONE
to
ONLINE TRAFFIC
INCENTIVE
ACTION
Make the person aware of your online presence.
Give the person a good reason to visit you online.
Produce a simple way to take action right away on the incentive.
1
2
3
AWARENESSIDEAS
Flyers
In-store signs
Website on catalogs and any printed
material
Store representatives
Videos
INCENTIVEIDEAS
Discounts
Special sales
Exclusive items
Free items
Free shipping
Gift cards
Promo codes
ACTIONIDEAS
QR codes
Inside/Outside store tablets to sign-up
Instant discount for newsletter signup
Contest forms and boxes
Sales rep promoting with a device ready for signup
YOUR OBJECTIVE• To show the consumers the
benefits of your online store without selling them anything
• To get their permission to start a relationship with them (through email)
Learn the essential principles for successful online referral marketing!
DOWNLOAD FREE EBOOK
Download FREE ebook for the next steps!
THE BRICK & MORTAR REFERRAL PROGRAM BLUEPRINT