5 reasons why us can't ignore southeast asia any longer
Post on 17-Oct-2014
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5 reasons why
US can’t ignoreSoutheast Asiaany longer
Indonesia
Malaysia
Singapore
BruneiThailand
Philippine
Vietnam
1 Market Size
600 Million People
Twice the size of United States
330billion USD Consumer Market
Among the top heavymobile users
Indonesia, alone, has 210 million mobile subscribers
In Philippines, SMS is heavily used in financial, ecommerce
transactions
Mobile is the way of their digital life style
2US, You’re welcome here
The region is highly diversified
Chinese
Indian
MalayJavanese
Sundanese
CatholicsMuslimBuddhist
Getting used to accepting other cultures
…especially US
Embracing US Culture as part of daily life
Did you know?
Many US High-Tech companies found success in Southeast-Asia?
with no or minor modification to their products?
Indonesia has the 3rd largest
Facebook population
and as popular in Singapore,Malaysia, Thailand
Indonesia has the largestTwitter populationin Asia
Four-square like service is quickly acquired by Yahoo!
Blackberry dominates Indonesia, Thailandin a short period of time
iPhone is very popularIn Singapore
Your company here
3 Blank Canvas(relatively speaking…)
Southeast Asia High Tech landscapeis still very green
IT jobs considernon-glamorous,
so-so paying jobs
Financial,multi-national companies
are more desirable
The best and brightest are still staying in United States after graduation
contrast this with China
Local education system prepares andencourages students to work for a company
Culturally, work for a large company considers a better path
Yes, there are signs of startup life
http://tcrn.ch/9yp6Op http://tcrn.ch/aYUE0Q
Except in Singapore, capital isn’t flowing to high tech startups
in Southeast Asia..well, not many startups to begin with..
It creates imbalancesupply and demandDemand. high quality software services for online and mobile applications
Supply.High-tech startups backed by experienceddevelopers, entrepreneurs and investors
4Others are coming
China, India recognizes these unique opportunities
… starts pouring investments..
Heard it on CHINICT and GMIC
CEO/VC Panelists - Beijing 2010
“Next big opportunity will be in Southeast Asia, for example, just look at Indonesia with 170 million mobile Internet enabled users andfast growing”
With the exception ofYahoo!, not manyUS companies are active in SE-Asia hightech communities
US repeats the same pattern as in 70s & 80s
Today,Vast majority of cars in SE-Asia are Japanese cars
5That’s the good…here are the badand the ugly
After decades of nearly dictatorships,democracy countries emerge
Social Unrest Freedom of SpeechFairer Elections
Indonesia PhilippineThailandMalaysia
Except in Singapore, infrastructures are not asadvanced as US or Western Europe
Still weak Intellectual Property policies and reinforcement
However, with…Software as Services, Cloud Computing, Social-Networking, it becomes less of an issue
The business decision process takes a lot longer.For startups, be prepared for a longer runway
despites all of these, the opportunities are there.
Go Ahead, Go Grab Them
Who are we?
A US based startup with businesses in Southeast Asia
Access Your Business Data From Any Phone
We’d love to share many more stories with you
Contact us:
andy@guppers.com
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