5 reasons to go digital

the face of outdoor advertising is

CHANGING…

Top 5 Reasons to

Go Digital with your Billboard Inventory

®

Reason 5

5. Emergency Alerts &

Community Service

Daktronics customers nationwide have used digital billboards to display Amber Alerts, weather advisories and other emergency alerts.

In fact,

Within minutes of the I-35W bridge collapse in Minneapolis, digital billboards were alerting motorists and advising them to take alternate routes.

Digital Billboards can Broadcast:

Amber Alerts

Weather advisories

National security alerts

Breaking news and more

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Reason 4

4. Time-Specific Advertising with

Customized Playlists

CUSTOMIZED PLAYLISTS take full advantage of digital billboards by allowing advertisers to show time-specific messages. {

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For example, a local TV station could set up a playlist that advertises their morning show, their daytime programming, and their primetime lineup while people drive home from work.

This practice is known as “dayparting,”

it’s one of the GREATEST

advantages of digital outdoor.

Daktronics digital billboards also have the ability to display

REAL-TIME ADVERTISEMENTS.

Real-Time AdvertisingCreates a number of possibilities, and

those possibilities add up to more potential clients.

Reason 3

3. More Advertising Options = More

Potential Advertisers

BEFORE

BEFORE digital outdoor, the cost

of outdoor advertising was prohibitive to some businesses. Many “mom and pop” stores couldn’t afford to buy billboard space for any extended period of time, limiting the list of potential clients.

Digital outdoor has changed by offering unprecedented flexibility.

Small businesses now have manyoptions for outdoor advertising.

They can:

Advertise during specific hours of the day.

Advertise for shorter periods of time.

Share space with another small business

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Reason 2

2. Increase Your Advertising

Space

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=

=

Digital billboards can turn ONE location into TEN locations.

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Digital billboards can turn ONE location into TEN locations.

A single digital billboard can provide space to multiple advertisers for a time period that YOU DECIDE.

Forget about monthly installations:

you can sell space to advertisers for

one week two weeks one month

you can sell space to advertisers for

one week two weeks one month

it’s all up to you.

Reason 1

1. Increase Your Revenue

The

ability tocreate

customized

playlists

and sell

more

advertising

space can

translate

into

higher

revenues

for yourbillboard

operation.

?

The

ability to

create customized

playlistsand sell moreadvertising space can translate

into

higherrevenuesfor yourbillboardoperation.

It’s the main REASON WHY each year MORE and MORE advertisers are CONVERTING to DIGITAL.

Digital billboards

open the door to more advertisers by offering greater flexibility and

more options for outdoor.

NEWS

FLASHIt’s time to Go Digital k

®

one reallygood reason to go

with Daktronics

Our history:

Our history:one of humble beginnings and a focus on customer care.

It’s a little known fact,

but the majority of our history was spent as the little guys.

We were

founded by two university professors in a small South Dakotan town, and we were as small as small businesses get.

We didn’t have much of an advertising budget or more than one company

car. In fact, at one point our business was run out of a tire repair shop.

But we’re proud of this history.

But we’re proud of this history.

It speaks to who we are and

where we came from.

In many respects, our billboard operation began the same way our

company did. We started

small.

We built support and service operations from the

ground up.

We opened a

120,000-square-footfacility specifically for digital billboard

manufacturing.

And we developed

innovative good-looking reliable

digital billboards to save our customers time and money.

Because we started small,

we recognize the importance of being there for ALL our customers.

It’s why we provide each one with a

DEDICATED account management team to make sure everything runs

SMOOTHLY.

And why we offer outdoor advertising companies the

And why we offer outdoor advertising companies the

W I D E S T

And why we offer outdoor advertising companies the

W I D E S T

And why we offer outdoor advertising companies the

W I D E S T

And why we offer outdoor advertising companies the

W I D E S T

range of service options,

In case companies don’t have the time or resources

to manage a digital billboard

on their own.

With Daktronics, it always has been and always will be about helping our

CUSTOMERS.

With Daktronics, it always has been and always will be about helping our

CUSTOMERS.

With Daktronics, it always has been and always will be about helping our

CUSTOMERS.

And…

with 500 installations behind us,

we can do it even better.

Just

Just ask

Just ask around.

Now…

IS THE TIME.

Are

Are You

Are You READY

Are You READY?

It’s time to

Go Digital®

Contact Daktronics

tel 888-325-7446605-692-0200 ext. 56219

email outdoor@daktronics.comwww.daktronics.com/billboards

201 Daktronics Drive PO Box 5128Brookings, SD 57006-5128

Copyright © 2009 Daktronics