5 reasons to go digital
DESCRIPTION
TRANSCRIPT
the face of outdoor advertising is
CHANGING…
Top 5 Reasons to
Go Digital with your Billboard Inventory
®
Reason 5
5. Emergency Alerts &
Community Service
Daktronics customers nationwide have used digital billboards to display Amber Alerts, weather advisories and other emergency alerts.
In fact,
Within minutes of the I-35W bridge collapse in Minneapolis, digital billboards were alerting motorists and advising them to take alternate routes.
Digital Billboards can Broadcast:
Amber Alerts
Weather advisories
National security alerts
Breaking news and more
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Reason 4
4. Time-Specific Advertising with
Customized Playlists
CUSTOMIZED PLAYLISTS take full advantage of digital billboards by allowing advertisers to show time-specific messages. {
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For example, a local TV station could set up a playlist that advertises their morning show, their daytime programming, and their primetime lineup while people drive home from work.
This practice is known as “dayparting,”
it’s one of the GREATEST
advantages of digital outdoor.
Daktronics digital billboards also have the ability to display
REAL-TIME ADVERTISEMENTS.
Real-Time AdvertisingCreates a number of possibilities, and
those possibilities add up to more potential clients.
Reason 3
3. More Advertising Options = More
Potential Advertisers
BEFORE
BEFORE digital outdoor, the cost
of outdoor advertising was prohibitive to some businesses. Many “mom and pop” stores couldn’t afford to buy billboard space for any extended period of time, limiting the list of potential clients.
Digital outdoor has changed by offering unprecedented flexibility.
Small businesses now have manyoptions for outdoor advertising.
They can:
Advertise during specific hours of the day.
Advertise for shorter periods of time.
Share space with another small business
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Reason 2
2. Increase Your Advertising
Space
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Digital billboards can turn ONE location into TEN locations.
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Digital billboards can turn ONE location into TEN locations.
A single digital billboard can provide space to multiple advertisers for a time period that YOU DECIDE.
Forget about monthly installations:
you can sell space to advertisers for
one week two weeks one month
you can sell space to advertisers for
one week two weeks one month
it’s all up to you.
Reason 1
1. Increase Your Revenue
The
ability tocreate
customized
playlists
and sell
more
advertising
space can
translate
into
higher
revenues
for yourbillboard
operation.
?
The
ability to
create customized
playlistsand sell moreadvertising space can translate
into
higherrevenuesfor yourbillboardoperation.
It’s the main REASON WHY each year MORE and MORE advertisers are CONVERTING to DIGITAL.
Digital billboards
open the door to more advertisers by offering greater flexibility and
more options for outdoor.
NEWS
FLASHIt’s time to Go Digital k
®
one reallygood reason to go
with Daktronics
Our history:
Our history:one of humble beginnings and a focus on customer care.
It’s a little known fact,
but the majority of our history was spent as the little guys.
We were
founded by two university professors in a small South Dakotan town, and we were as small as small businesses get.
We didn’t have much of an advertising budget or more than one company
car. In fact, at one point our business was run out of a tire repair shop.
But we’re proud of this history.
But we’re proud of this history.
It speaks to who we are and
where we came from.
In many respects, our billboard operation began the same way our
company did. We started
small.
We built support and service operations from the
ground up.
We opened a
120,000-square-footfacility specifically for digital billboard
manufacturing.
And we developed
innovative good-looking reliable
digital billboards to save our customers time and money.
Because we started small,
we recognize the importance of being there for ALL our customers.
It’s why we provide each one with a
DEDICATED account management team to make sure everything runs
SMOOTHLY.
And why we offer outdoor advertising companies the
And why we offer outdoor advertising companies the
W I D E S T
And why we offer outdoor advertising companies the
W I D E S T
And why we offer outdoor advertising companies the
W I D E S T
And why we offer outdoor advertising companies the
W I D E S T
range of service options,
In case companies don’t have the time or resources
to manage a digital billboard
on their own.
With Daktronics, it always has been and always will be about helping our
CUSTOMERS.
With Daktronics, it always has been and always will be about helping our
CUSTOMERS.
With Daktronics, it always has been and always will be about helping our
CUSTOMERS.
And…
with 500 installations behind us,
we can do it even better.
Just
Just ask
Just ask around.
Now…
IS THE TIME.
Are
Are You
Are You READY
Are You READY?
It’s time to
Go Digital®
Contact Daktronics
tel 888-325-7446605-692-0200 ext. 56219
email [email protected]/billboards
201 Daktronics Drive PO Box 5128Brookings, SD 57006-5128
Copyright © 2009 Daktronics