5 critical steps for creating an online video strategy that delivers

Webinar Hosted by:

Peter Matejcek

Agenda

• What the Process looks like

• Real costs to budget for

• How to choose the right vendor

• Effective video styles and content strategies

• Maximizing the lifetime of the videos

Video Strategy Process

• Step 1 - Scope and Design

• Step 2 – Production and Post

• Step 3 – Launch and Optimize

# 1 - Scope and Design

• Setting of goals for video – purpose, uses

• What type of video? Short form (>8 mins), long form

(8+mins), entertaining, interactive/multi-clip?

• Deciding style, location, creating timeline

• Scripting – establish your audience and speak to them in

language natural to that relationship

• Talent - establish your audience and choose someone

who will resonate with that persona

Scripting Tips

• Authentic, natural speak, re-create your real-life

conversations

• Give Value, get to the point, boil down the message

• Translate a 3 Min conversation off-line into 1 Min online

• 140 – 190 words can be spoken per minute. Copy and

paste any script into Word and do a word count.

• Make sure the script has a Call to Action!

# 2 - Production and Post

• Lights, camera, action!

• Going off script – sometimes good stuff percolates on

set. Don’t be afraid to mix it up

• Hit all the marks – make sure there is adequate audio,

lighting to match the message and delivery

• Gear and the people involved – who do you need on set,

more importantly who do you NOT need

Post-Production

• Compile all your assets (still pics, logos,) and

mockup the design

• Don’t be scared to show people your edits

• View it through your audience’s eyes

• iMovie works for do-it yourself

#3 – Launch and Optimize

• Make an image with a big video play button

so people know that it is a video not a

picture.

• Placement – don’t bury it! Put it on your

home page and give it solid real estate

• Promotion – get the word out! Social media

updates, email a link to webpage with

video, drive traffic to the video

• Time the launch of video with other

marketing initiatives. Give it more bang and

get more eyeballs.

Video and Social Media• “In-Bound Marketing” – drive traffic and eyeballs back to

your website where people are more likely to contact you

• Use video as pure blog content (no text) OR insert video to

supplement a text based blog

• Add video to your Facebook updates

• Tweet out links to your video/video blog

• People love to watch good videos! Don’t be shy about

sharing your digital assets.

Analytics - Dashboard

Engagement & Conversion

Analytics - Flow popularity

Viewers path

& Content

consumed

Costs to Budget For• $800 - $100,000+

•Set a % of marketing budget for video

• Quality and style of video

• What dictates costs?

Length of shoot

Location

Props

Gear

Editing requirements

How to Choose the Right Vendor

• Define your vision – goals and corporate personality

• Do research – Find specific genres that would be a good fit: corporate video, training, product/service, testimonial, branding

• Request a quote – Get multiple quotes from companies with different video styles

• Define a budget – is there an existing video budget?

• Make your selection!

How to Choose the Right Vendor

How to Choose the Right Vendor

Video Styles & Content Strategy

Hosted Explainer Video

Animated Video

Motion Graphic Video

Interactive Video

Hosted Explainer Video

• Real, live person talking to the camera

• Speaking about/demonstrating your organization’s message

• Authentic, passionate, engaging and influential host

Animated Video

• Cartoon or Whiteboard animation

• Characters resonate with viewers – funny and truthful

• Useful for increasing brand awareness

Motion Graphic Video

• Uses a number of graphic combinations - Versatile production

• Tells the story of a product/service in an explanatory video

• Can be used in B2B or B2C promotion

Interactive Video

• The next evolution in online video

• “Choose your own adventure” style navigation

• Highly engaging viewer experience

Maximizing the Video’s Lifetime

• Avoid time stamping

• Write script as generalized as possible

• Make video adaptable – able to replace content without replacing whole Time your video around brand launches

• Utilize interactive video technology – create smaller video clips

About HuStream Video AgencyHuStream produces videos that increases viewer

engagement and differentiates you from the competition.

We help you create truly engaging and successful online

video strategies.

We are Video with Benefits.

Thank you!

Ready to get started?

Let’s go…

www.hustream.com

peter@hustream.com

1-877-717-5807