5 content marketing strategies for 2014
Post on 17-Oct-2014
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with LISA HARRISON, DIGITAL MEDIA STRATEGIST
5 Content marketing strategies for 2014
Passionate about media + internet + relationships
= DIGITAL MEDIA STRATEGIST!
MY Mission “Create safe, supportive and structured social communities online.”
a little about Lisa...
@_lisa_harrison #smm
this morning we are going to discover...
5 Content marketing strategies for 2014
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www.fb.com/Secretstosocialmediamasterywww.fb.com/pomocreative
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BLOG
www.pomo.com.au/blog
connect
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The success of brands is due to the PEOPLE behind
an engaging brand.
It’s everyone from senior leadership to the most
junior staff, and even the consumers.
CULTURE.
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TIP: Think of the strongest brands you know.
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1 2
3 4 5
Top five brands on FACEBOOK.
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What do they have in common?
They deliver well on VALUE PROPOSITION.
That is, they do what
they say they will, and most likely do it better
than others in their industries.
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Social Media and Content marketing will drive more traffic to your website than SEO.
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• EDM – electronic direct mail, email newsletters and email alerts
• ebooks
• podcasts
• websites
• social media
• publishing - blogging
• podcasting
• video content
examples of content marketing
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CLARITYBuild relationships first, promote your content later .
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Focus on Your Benefits, Not Your Feature.
What problem do you help to solve? What critical service do you provide?
Ask yourself the same question 5 times:
Why do you do what you do? why? why? And so on.
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Know your target.
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DemographicsGenderAgeEducation levelIncome levelMarital status Occupation Religion Size of a familyGeographicetc.
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Psychographics
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with Social Media strategies.
Ultimately its about your audience feeling connected to you and wanting to spread your brand story.
TIP: CREATE COMMUNITY
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1. Personalisation
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2. Entertain and Compel
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Credibility
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3.
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Value
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4.
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5. Ideas / Solve a problem
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80% useful, relevant and informative content
20% bragging about your achievements (establish yourself as an expert and/or boost your credibility)
bonus tip: Become An Influencer TIP: the 80/20
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TAKEAWAY THE “AGE OF STRATEGY”
Communication now needs to be an interactive dialogue
ENGAGE@_lisa_harrison #smm
Where a lot of companies fall over in implementing digital marketing and engagement strategies.
Who is responsible for this stuff?
Do we have the “know how” (education)?
What are our priorities?
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Brisbane & North Sydney
For further information on Social Media Mastery or to book please call 1300 572 349, or visit www.secretstosocialmediamastery.com.au
Learn More...
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Become an Accredited SOCIAL MEDIA MANAGER Join me at Social Media Mastery Certificate IV in BusinessBSB40207 The training is fully accredited
Session One, 2 days (Prerequisite for remaining Sessions)Establish networks (BSBREL401A)Advanced online business networking using social networking tools (Building Client Relationships and business networks, BSBREL402A)
Session Two, 2 daysE-commerce (Conducting e-marketing communications, BSBMKG412A)
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THANK YOU!
MORE INFORMATION
Email: lisa@pomo.com.au
www.secretstosocialmediamastery.com.au
www.pomo.com.au
Subscribe to my newsletter at www.lisaharrison.com.au www.secretstosocialmediamastery.com.au
Blog: www.pomo.com.au/blog/
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