Actionable Content Marketing StrategiesRoss Hudgens, Founder, Siege Media

@RossHudgens http://siegemedia.com

CONTENT MARKETING IS PAINFUL.

@ROSSHUDGENS

AHH OUCHOUCH

OUCH, OUCH, OUCH, OUCH, OUCH

CONTENT MARKETING REQUIRES REPETITION

AND CONSISTENCY.

EMAIL

EMAIL

EMAIL

EMAIL

@ROSSHUDGENS

CONTENT MARKETING REQUIRES CONSTANT,

ITERATIVE ACTION.

ACT ONE: ACTIONABLE WAYS

TO GET LINKS

TIME-BASED BRAND MENTIONS

@ROSSHUDGENS

SEARCH BY DATE TO FIND

RECENT RESULTS

ALLINURL:/tag/BRAND/

@ROSSHUDGENS

SEARCH BY DATE TO FIND

RECENT RESULTS

SPOT FOR A LINK DROP.. AND A SALE

FORUMS..?

CREATE UNIQUE EMPLOYEE PAGES

WHICH PAGE ARE

JOURNALISTS LINKING TO?

LINK RECLAMATION ON SITES LINKING TO TWITTER,

NOT YOUR DOMAIN

BECAUSE TWITTER

RANKS FIRST, IT GETS MORE

LINKS

D/L YOUR TWITTER ARCHIVE + USE BULK BACKLINK CHECKER TO CHECK

FOR LINKS TO TWEETS

SCRAPE YOUR G+ SERP + USE BULK BACKLINK CHECKER TO CHECK FOR

LINKS TO POSTS

REVERSE IMAGE SEARCH ON PERSONAL BRAND AVATARS

COMPETITIVE PERSONAL BRAND RESEARCH

DOMAIN NAME MISSPELLINGS

http://tlcseo.com/brand-link-misspellings/

MONITOR STOLEN IMAGES

http://www.imageraider.com

LOCATE OWNED VIDEOS WITH LINKS FROM PAGES NOT ALSO LINKING TO YOUR SITE

OSE FOR NON EMBEDS

GOOGLE SEARCH YOUR CHANNEL’S MOST POPULAR

VIDEOS

CHECK PLAYBACK LOCATIONS IN YOUR YOUTUBE DASHBOARD

YESWARE EMAIL PLUGIN

TRACK OPEN RATES, A/B TEST AND GENERATE

REPORTS EASILY

LINKCLUMP

EASILY BULK OPEN A SET OF

URLS

http://siege.cm/linkclump

LINK SEARCH TOOL

http://www.soloseo.com/tools/linkSearch.html

INSTANTLY GENERATE

SEARCH OPERATORS

SUBSCRIBE TO NEWSLETTER TO QUICKLY FIND PERSONAL CONTACT INFO

@ROSSHUDGENS

SEARCH “SITE:TWITTER.COM/USERN

AME EMAIL” TO QUICKLY FIND SOMEONE’S CONTACT

CREDIT: @MMSTILL / @STOKEDSEO

ACT TWO: ACTIONABLE WAYS

TO IMPROVE SOCIAL PUSH

7K FOLLOWERS AND NO CONTENT SHARING?!?

LINKEDIN COMPANY PAGES

THERE WE GO!

REALIGN SOCIAL FOCUS

GOTOMEETING..WHERE’S LINKEDIN?

@ROSSHUDGENS

ADD CLIENT SOCIAL ACCOUNTS TO E-MAIL SIGNATURE

@ROSSHUDGENS

-- Ross HudgensCommunity Outreach, Pepsifacebook.com/pepsi | @pepsi

TWITTER SEO

KW IN NAMEKW IN ACCT

NAME

CONFIRMED ACCOUNT

KWs IN DESCRIPTION

REAL AUTHORITY

REQUIRED TWITTER SCHEDULING

YOUR AUDIENCE IS DISPERSED..

WHY AREN’T YOU?

EASY SCHEDULING IN TWEETDECK

@ROSSHUDGENS

BEEF UP YOUR EMAIL MARKETING

DIFFERENTIATE YOUR SHARE BUTTONS

@ROSSHUDGENS

ADD TRUST SYMBOLS ON SECONDARY PAGES, NOT JUST HOMEPAGE

http://www.conversion-rate-experts.com/articles/

SLIDESHARE GOLD ($50/MO)

GOLD NOT

ADD LINKS TO SLIDESHARE W/ GOLD

GOLD

ADD E-MAIL CAPTURE FORMS ON DECK DOWNLOAD W/ GOLD

THEY SEE THIS FORM WHEN THEY CLICK

HERE.

PAY WITH A _BLANK_

http://www.tqdir.com

FACEBOOK POSTS W/ 80 CHARACTERS OR LESS GET 23%

MORE ENGAGEMENT

SOURCE:siege.cm/14FjFsR

ACT THREE: ACTIONABLE WAYS

TO CONNECT TO YOUR AUDIENCE

RELATIONSHIP BUILDING WITH TWITTER FAVORITES / +1s

@ROSSHUDGENS

CREATE A PRIVATE CUSTOMER / HIGH INTENT LIST.. THEN GIVE A $#%

@ROSSHUDGENS

INFLUENCERS ON PINTEREST

http://pinterest.com/search/people/?q=KEYWORD

INFLUENCERS ON HACKER NEWS

INFLUENCERS ON YOUTUBE

http://www.youtube.com/channels

INDIRECT MENTION OF INFLUENCERS

LIKELY TO SEE CONTENT

EGO APPEALS

@ROSSHUDGENS

ARTICLE MENTION IN MOZ TOP 10

ACT FOUR: ACTIONABLE WAYS

TO GET MORE TRAFFIC

http://siegemedia.com/infographic-embed-codes

GET MORE CLICKTHROUGHS & SAFE LINKS FROM INFOGRAPHICS

RANK USING SLIDESHARE AUTHORITY

MY SEARCHFEST PRESENTATION

COMMENT EARLY ON POSTS LIKELY TO RANK

MONITOR INDUSTRY BLOGS AND JUMP ON

NEW POSTS WITH GOOD KW TARGETING

NEWSLETTER SIGNUPS ON CONTACT FORMS

@ROSSHUDGENS

MAKE SOMETHING AMAZING? INVITE COLLEAGUES TO SIGNUP OTHERS

@ROSSHUDGENS

THE POWER OF THE DEFAULT OPTION

DEFAULT TO CHECKED TO GET MORE SIGNUPS

EMAIL UPDATES AS NAV ELEMENT

USE MINIMALISTIC SUBNAV TO DRIVE

SIGNUPS

@ROSSHUDGENS

MENTION YOUR PRODUCT/SERVICE AS A FEATURE OF A LARGER CASE STUDY

NOW GO DO SOMETHING.

Ross Hudgens, Founder, Siege Media

@RossHudgens http://siegemedia.com

E-Mail: ross@siegemedia.com