4vs infographic final - ibmbigdatahub.com · extracting business value from the 4 v’s of big data...

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Extracting business valuefrom the 4 V’s of big data

The fifth “V”?Big data = theability to achievegreater Valuethrough insightsfrom superioranalytics

Volume

Veracity Variety

Velocity

90%

90%

80%

of today’sdatahas been created in just the last2 years

is the estimatedamount of money thatpoor data quality coststhe US economy per year

of datagrowth is video,images anddocuments

(...enough to fill10 millionBlu-raydiscs)

72 hoursof footage

uploaded to YouTube

216,000Instagram posts

204,000,000emails sent

This includes tweets, photos, customer purchase historiesand customer service calls

is the estimatedrate of global

Internet traffic

by 2018

50,000GB/second

$3.1 trillion of generated datais “unstructured”

Every daywe create

2.5quintillion

bytes of data

1 in 3business leaders don’t trust the information they use to make decisions

Every

60secondsthere are:

Scale of data Speed of data

Certainty of data Diversity of data

Case study: A US-based aircraft engine manufacturer now uses analytics to predict engine events that lead to costly airline disruptions, with 97% accuracy. If thisprediction capability had been available in the previous year, it would have saved $63 million.

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Unlock the value of your big data.Start here: ibm.co/technologyplatform