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? Extracting business value from the 4 V’s of big data The fifth “V”? Big data = the ability to achieve greater Value through insights from superior analytics Volume Veracity Variety Velocity 90% 90% 80% of today’s data has been created in just the last 2 years is the estimated amount of money that poor data quality costs the US economy per year of data growth is video, images and documents (...enough to fill 10 million Blu-ray discs) 72 hours of footage uploaded to YouTube 216,000 Instagram posts 204,000,000 emails sent This includes tweets, photos, customer purchase histories and customer service calls is the estimated rate of global Internet traffic by 2018 50,000 GB/second $3.1 trillion of generated data is “unstructured” Every day we create 2.5 quintillion bytes of data 1 in 3 business leaders don’t trust the information they use to make decisions Every 60 seconds there are: Scale of data Speed of data Certainty of data Diversity of data Case study: A US-based aircraft engine manufacturer now uses analytics to predict engine events that lead to costly airline disruptions, with 97% accuracy. If this prediction capability had been available in the previous year, it would have saved $63 million. IBM, the IBM logo, and ibm.com are trademarks or registered trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml. Unlock the value of your big data. Start here: ibm.co/technologyplatform

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Page 1: 4Vs Infographic final - ibmbigdatahub.com · Extracting business value from the 4 V’s of big data The fifth “V”? Big data = the ability to achieve greater Value through insights

?

Extracting business valuefrom the 4 V’s of big data

The fifth “V”?Big data = theability to achievegreater Valuethrough insightsfrom superioranalytics

Volume

Veracity Variety

Velocity

90%

90%

80%

of today’sdatahas been created in just the last2 years

is the estimatedamount of money thatpoor data quality coststhe US economy per year

of datagrowth is video,images anddocuments

(...enough to fill10 millionBlu-raydiscs)

72 hoursof footage

uploaded to YouTube

216,000Instagram posts

204,000,000emails sent

This includes tweets, photos, customer purchase historiesand customer service calls

is the estimatedrate of global

Internet traffic

by 2018

50,000GB/second

$3.1 trillion of generated datais “unstructured”

Every daywe create

2.5quintillion

bytes of data

1 in 3business leaders don’t trust the information they use to make decisions

Every

60secondsthere are:

Scale of data Speed of data

Certainty of data Diversity of data

Case study: A US-based aircraft engine manufacturer now uses analytics to predict engine events that lead to costly airline disruptions, with 97% accuracy. If thisprediction capability had been available in the previous year, it would have saved $63 million.

IBM, the IBM logo, and ibm.com are trademarks or registered trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml.

Unlock the value of your big data.Start here: ibm.co/technologyplatform

http://ibm.co/technologyplatform

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