4 steps to succeed with automatic media buying

HOW TO SUCCEED WITH AUTOMATIC MEDIA BUYING

4 STEPS

Marketing based on data

Data Insights and automated media buying

based on data-driven decisions are often

described as the future of marketing.

We have highlighted four key steps for you

to be successful with your

communication.

Make sure you start with having really good knowledge

about your visitors online.

COLLECT AND OWN YOUR DATA

1

Internal, external, online and offline sources will help

you get a clear picture of your audience.

2

DATA INSIGHTS

Make a thorough analysis of your data and identify the right

target groups

The data should give you answers to following questions: Which audience should you target to increase the conversion? What target groups convert the best? What does each target

group cost to convert? etc

3

DETERMINE YOUR STRATEGY

Define your goals and KPI’s, and build a

strategy for what you want to accomplish

4

EVALUATE IN REAL TIME

Find the most effective activities by testing

different messages towards different audiences (A/B-

test), and evaluate the results in real time

It is important to have a tech partner who understands your needs. Delta has

developed a platform for you as an advertiser.

RIGHT PLATFORM

The platform enables you to deep dive into your data and with insights create specific target

groups. You have full transparency over activities and purchases, no data loss between the data and the buying process, and you can

optimize your activities in real time.

By automating media purchases, they become more efficient

Effective media buying

Collect, understand and manage

data in order for you to get new

deeper customer insights

Compile relevant audiences based

on all available data sources, your

own and external

Use the data to make relevant

media purchases so that you

can grow your business

WITH DELTA'S PLATFORM WE HELP YOU TO:

Buy html5 video, video-in banner, display, mobile.. We can also help you create the materials.

Delta Projects is an independent full-stack adtech provider, operating

on the demand side, offering a Data Management Platform and utilizing

programmatic buying for display, video and mobile.

Delta Projects

TRANSPARENCY

Total control

INSIGHTAudience and ad insights in real time

INNOVATIONForward thinking and new technology

Delta Projects in Europe 10 years of experience in analyzing campaigns

on the European market

SWEDEN

GERMANY

Local offices

NORWAY

HOLLAND

DENMARK

Some of our customers

E V O LV I N G T E C H N O L O G Y F O R O N L I N E A D V E R T I S I N G

WWW.DELTAPROJECTS.COM

Please contact us to learn more about Delta Project and what we can do for you