4 steps to creating an effective sales dashboard

4 Steps to Creating an Effective Sales Dashboard

Today’s Presenter

Devin ParkerSr. Director of Enterprise SolutionsDomo

What’s an “Effective Dashboard”?

An effective dashboard providescurrent insight into actionable data.

Proprietary Research

Domo conducted a study with over 1,000 business professionals to measure their use of data. Here are some of the findings:

• 93% rely on data to do their jobs well

• 67% of salespeople don’t have access to the data they need (57% of all respondents report similar problems)

• Only 20% of all respondents feel that the data they receive adequately answers their questions

• 68% of respondents regularly have difficulty making sense of their data

Take an anonymous survey of your sales organization:

• Does your team have access to the info they need?

• Does the data they already have access to give them what they need to close sales?

• What more does your team want/need from your business data?

Meeting Data Needs

Step 1: Get Data Integrity

Only 1 in 5 respondents

feel that their BI solution adequately addresses their needs.

20%Always

Rarely

Never

Sometimes

Step 1: Get Data Integrity

A lack of data integrity brings up 3 pitfalls that any sales organization could fall into:1. Inaccurate data

• Data from multiple systems (Salesforce, InsideSales, spreadsheets)

• Data gets exported, massaged, tweaked before reaching you

• Human error

2. Incomplete data• Siloed data fails to deliver the entire story• Effective dashboard shows you everything at

once

3. Outdated data• When was the report generated?• Yesterday’s weather (or last month’s

weather) today

Step 2: View Only the Essentials

Over 2/3 of respondentsregularly have difficultymaking senseof the data.

69%Sometimes(or Always)

Rarely

Never

Always

Step 2: View Only the Essentials

Why? One of the primary reasons is that it’s too cluttered. There’s too much “data noise,” and separating all the numbers to understand what you’re looking at takes too long.

Umm, What’s Current Total Revenue?

Step 2: View Only the Essentials

Or this?

Step 3: Get Data in Real Time

Just 4% of respondentsstrongly agree that theyhave timely access totheir information.

4%Strongly Agree

Neutral

Disagree

Agree

Strongly Disagree

Step 3: Get Data in Real Time

It’s not just what you view…It’s when you view it.• Inaccurate data on time is useless.• Accurate data that is late is just as useless.

Forecasting is your map—but you need a compass.• Real-time data helps you make

incremental adjustments. Forecasting is the map, and real-time data is the compass you use to make course corrections.

Step 3: Get Data in Real Time

Step 4: Make It Visible

Your data is like an iceberg—you can see a small portion, but that’s not the part that will sink your ship.

Step 4: Make It Visible

A mere 1 in 20 respondentsstrongly agree that theyhave a comprehensiveview of the business.

5%Strongly Agree

Agree

Strongly Disagree

Disagree

Neutral

Step 4: Make It Visible

If your sales team doesn’t have access to all the necessary data, then they’re operatingon instinct alone.

The Domo Solution

The Domo Solution

Brings all your data into a single view.

The Domo Solution

Delivers information in real time.

The Domo Solution

Scales with new data sources.

The Domo Solution

Provides one version

of the truth.

The Domo Solution

Contact our team. See Domo in action.

www.domo.com

sales@domo.com801.805.9500

www.domo.comsales@domo.com

801.805.9500