3a. qualmark

Qualmark®

Responsible Tourism Operators

Contents

How sustainable is Qualmark?

Advantages and Disadvantages

Industry case studies

Exercise / Industry Best Practice

Part of the picture

What?

• “In 2015, tourism is valued as the leading contributor to a sustainable New Zealand economy” New Zealand Tourism Strategy 2015

• “Qualmark is a vital partner for aspiring tourism”

Why?

• We have promised our visitors 100% Pure!

• Visitors are looking for a way to continue to feel good about travelling to NZ when they are being told that long-haul travel is ‘unsustainable’ (and they will start to pay for it through taxes).

The five key action areas for Responsible Tourism

• Energy Efficiency

• Waste Management

• Water Conservation

• Conservation

• Community

Minimum Requirements

• Past environmental / community problems

• Necessary statutory licenses

• Compliance with regional, district and conservation management plans

• Recycle

• Checklist used

• Environmental claims substantiated

Activity

• Work through the Qualmark ‘Checklist’ and check off what initiatives have been covered.

• For those initiative that haven’t already been thought about how would you go about implementing them at Maple Lodge?

• Up next – what is this assessment missing from a whole systems understanding of sustainability?