360 creativity

360 CreativityBy Marissa KurtzhalsMarketing and Public Relations DirectorPerformance Network Theatre, Ann Arbor@immastereo

#SMW4#360Creativity

Marissa Kurtzhals

•EMU Graduate▫Arts Management Major▫Minors in Marketing & Theatre

#TRUEMU

#SMW4#360Creativity

#SMW4#360Creativity

Go to School

Graduate

Get a Job

Go to School

Get a Job

Graduate

#SMW4#360Creativity

#SMW4#360Creativity

Two Tips from a New Marketing Director

1.Old School + New School

2.Get Involved in Your Brand

#SMW4

…and how you can use them to integrate creativity in all of your efforts!

#360Creativity

#SMW4#360Creativity

#SMW4#360Creativity

Who’s Responsible?

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360 Creativity

…When You Have No Other Choice

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• I want to use nerd love to teach you how to approach your marketing tactics and other departments by using the 360 methodology.

#SMW4#360Creativity

#SMW4

DEC 15 – 18, 2013

#360Creativity

Two Tips from a New Marketing Director…

1.Old School + New School

2.Get Involved in Your Brand

#SMW4

…and how you can use them to integrate creativity in all of your efforts!

#360Creativity

TIP #1:Old School + New School• You may ask…• “Isn’t print advertising really expensive?”• "Does Facebook generate anything for our

business?”• "Should I really be concerned with mobile?”• "Should I really be concerned about sending

letters?”• And the answer is…

#SMW4#360Creativity

YES

#SMW4#360Creativity

#SMW4

#playsonfire

#360Creativity

#playsonfire

#SMW4#360Creativity

#SMW4#360Creativity

#playsonfire

#SMW4

•Unite trusted marketing tactics and new social media efforts. It will show you have a presence, you take it seriously, and you want everyone to join in!

#SMW4#360Creativity

TIP #2:Get Involved in Your Brand

#SMW4#360Creativity

#SMW4#360Creativity

Internal Marketing Department?

•Help create your products (literally)•Check out what’s happening in

management•Give the finance coordinator a fist bump

#SMW4#360Creativity

Ad Agency?

•Experience the client’s day-to-day culture•Spark conversations with their employees•Try their products

#SMW4#360Creativity

#SMW4#360Creativity

•Buffy saves the world when she unites her superpowers with the strengths of her partners.

#SMW4#360Creativity

#SMW4#360Creativity

•Getting involved in your brand gives you a better understanding of its features and will inspire those around you to use their powers to help you achieve your goals!

#SMW4#360Creativity

SEASONBROCHUR

E#SMW4

#360Creativity

#SMW4#360Creativity

#SMW4#360Creativity

- Detroit Free Press

#SMW4#360Creativity

#SMW4#360Creativity

Two Tips in a Nutshell

1.Old School + New School▫ Unite trusted marketing tactics and new social media efforts.

It will show you have a presence, you take it seriously, and you want everyone to join in!

2.Get Involved in Your Brand▫ Getting involved in your brand gives you a better

understanding of its features and will inspire those around you to use their powers to help you achieve your goals!

#SMW4#360Creativity

Check out how we do it!

facebook.com/pntheatre

performacenetwork.org

@pntheatre

Want more advice?

•mkurthza@gmail.com•@immastereo•THANK YOU!

#SMW4#360Creativity