#32 curation marketing

# 32 Curation Marketing

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# 32 Curation Marketing

Content Curation: What is it?

Consider it the art of compiling and presenting content that revolves around a specific subject

akaThe aggregation of internet information

# 32 Curation Marketing

Why Curation Marketing?

“Content marketing can generate more leads, generate better leads, and keep customers sharing

your message,” said Joe Pulizzi, Founder of the Content Marketing Institute, in an interview

with Demand Gen Report. “Content curation should be part of every content marketing strategy. There

is no need to create all the content ourselves.”

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Why Curation Marketing?

-It’s easier! It’s nearly impossible to create all your own original content

# 32 Curation Marketing

Why Curation Marketing?

-It’s easier! -It provides great value to your

audience. Both you and your audience will benefit from a buffet of content

sources.  

# 32 Curation Marketing

Why Curation Marketing?

-It’s easier! -It provides great value to your

audience.

-It gets you engaged!    

# 32 Curation Marketing

Okay, now that we know what curation is and why it’s important, how do you get started?

# 32 Curation Marketing

How do you do it?

-Monitor the web for your keywords

-Be a researcher and reader

-“Curate” the best stuff for your audience

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The Dos and Don’ts of Curation Marketing

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Do!Do comment on the content, don’t just copy and paste the whole article

Do give attribution to the original author/ source

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Don’t!Don’t set up tools to do it for you, unless it’s a “C” site for link building purposes

Don’t be overly promotional

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