30 seconds to get noticed

30 Seconds To Get Noticed

Todays’ Consumers Are Increasingly Time Poor,

Source: Responsys, 2014

They’re Bombarded By Brand Comms, Especially Emails.

Source: Responsys, 30 Seconds Or Less, 2014

49%of consumers receive between 2 and 10 brand emails per day

Consumers Also Expect More From Brands.

Average number of SECONDS a consumer spends on

email communications.

33%expect brands to provideincentives & discountswithin 24 hours of registration.

Source: Responsys, 30 Seconds Or Less, 2014

Truth Is, Brands Have Just 30 Seconds To Get Noticed.

Source: Responsys, 30 Seconds Or Less, 2014

ave. number seconds consumers spend per day reviewing online marketing

communications

STOP!

00:30Sec.

Offering A Value Exchange Can Help Grab Attention.

Source: Responsys, 2014 Source: IGD ShopperVista, Three Important Shopper Trends To Plan For, 2014

What do UK consumers

value?

Saving Money Remains #1 Priority For Grocery Shoppers.

Sources: 1: IGD ShopperVista, Three Imoportant Shopper Trends To Plan For, 2014 ; 2: IAB Survey Appearing in Metro Jan 21sy 2014; 3: Aimia White Paper, The Rise Of The Savvy Consumer, March 2014

Saving money on groceries

(64%)1

90% of us cash

in vouchers or

redeem store

loyalty points2

66% of UK

consumers say they

ALWAYS use

vouchers or coupons

when shopping 3

Adding Coupons To Your Online Marketing Comms…

This is the average number of SECONDS a consumer spends on online marketing communications.

Source: Responsys, 2014

Helps Get Cut-Through,

Claim Free Sample > Get Your Coupon > Save £1.00 Off >

It Also Triggers Response,

This is the average number of SECONDS a consumer spends on online marketing communications.

Source: Responsys, 2014

Open an email Visit a brand website Like a brand's Facebook page

0%

10%

20%

30%

40%

50%

60%

48%42%

24%

“Action consumers are MORE LIKELY to take if a coupon is available”

Source: fast..MAP Annual Marketing Gap, 8th Edition, 2012

Including Purchase.

This is the average number of SECONDS a consumer spends on online marketing communications.

Source: Responsys, 2014 Source: Question submitted to fast.MAP’s Consumer Panel of 729 consumers (30 May – 2June 2014)

of consumers are likely to try a product for the first time if a coupon is available

71%

Source: Question submitted to fast.MAP’s Consumer Panel of 729 consumers (30 May – 2June 2014)

Coupons.com Limited Proprietary Information - Please Do Not Copy. Copyright (c) 2010 Coupons.com Incorporated. All Rights Reserved. The Coupons.com Limited logo is a registered trademark of Coupons.com Incorporated. All other trademarks, logos and service marks are the property of Coupons.com Incorporated or their respective owners.

To learn how to get your brand’s online communication noticed, get in touch.

T: 0208 865 1999

E: international-sales@couponsinc.com

Are You Making The Most Of Your 30 Seconds?