3 ways to #winlocal - local advertising and marketing ......dominating local logistics and reducing...

Jeff Fagel Chief Marketing Officer, G/O Digital

09.13.13.

3 Ways to #WinLocal What does the future of local look like?

The Future

1. For SMBs, the Dashboard will be hotter than the reaction to Miley Cyrus at the VMAs More than Data – What does it Mean?

Prove it or Churn

Amazon will force local malls to shutter, 10% will close within the next 10 years*

*Source: Wall St. Journal, Green Street Advisors

2.

10% of the roughly 1,000 large malls in the U.S

Amazon will acquire UPS, dominating local logistics and reducing costs

3.

3 Ways to #WinLocal What does the future of local look like?

3 Ways to #WinLocal

1. Study Amazon . . . and transform

2. Right place, right time, right audience wins

3. Shift from what you sell to how you sell it

1. Study Amazon… and transform

The Amazon Ecosystem

128.2 million desktop visitors

80.5 million mobile visitors

The Future of Local Looks Like this…

100,000 items Mobile 24/7 access Same-day delivery

Dominating same day delivery

It’s Not About Winning in Grocery

As fast as you can demand it

Whatever Whenever Wherever

The Future of Local

“We won’t invest in a company unless

they can tell us why they won’t get

steamrolled by Amazon.”

Jeff Jordan,

Partner, Andreessen Horowitz,

former CEO Open Table & President of Paypal

3 Ways to #WinLocal

1. Study Amazon . . . and transform

2. Right place, right time, right audience wins

3. Shift from what you sell to how you sell it

2. Right Place, Right Time, Right Audience Wins

82 U.S. daily newspapers, including USA TODAY

Websites including CareerBuilder.com and USAToday.com reach 52 million unique

users monthly

Fourth largest owner of major TV network affiliates with 21 stations in top 25 markets

Right Place, Right Time, Right Audience Wins

For Regional/National Clients

• Data management • Distribution • Measurement

What We Offer

For SMB/Affiliates

What We Offer • Trusted, simple, one-stop local, digital

marketing solution

From To:

Achieving local@scale: V-Circular Right Place, Right Time, Right Audience Wins

Achieving local@scale: V-Circular Right Place, Right Time, Right Audience Wins

V-Circular: local@scale Right Place, Right Time, Right Audience Wins

Social

Mobile

Local paid search

PC rich media/display

Online weekly tab

Get Thanksgiving Groceries for Less – Weekly Deals at Walmart! localad.walmart.com Savings and rollbacks on turkeys now through Nov 28 at your local Walmart! View This Week’s Ad at your North Avenue Chicago store now!

Weekly print tab

Store-specific promotions

Content to Commerce– Driving local@scale --beyond Gannett properties

Video

We Do This; Drive local@scale you do this

We Already Have This

local deals data base

dynamic distribution

measurable results

at the push of a button

3 Ways to #WinLocal

1. Study Amazon . . . and transform

2. Right place, right time, right audience wins

3. Shift from what you sell to how you sell it

3. Shift From What You Sell to How You Sell It

Jamba Juice's JambaGo Machines

Kogi "America's first viral eatery"

“A roving party, bringing people to neighborhoods allowing for interactions with strangers they might not otherwise talk to.”

Re-Imagine Retail Experiences A car

dealership without sales people

Drive Local Relevancy Through Mobile

3 Ways to #WinLocal

1. Study Amazon . . . and transform

2. Right place, right time, right audience wins

3. Shift from what you sell to how you sell it

G/O Digital is the only partner that can transform content into commerce empowering local@scale through personalized experiences.

Whatever Whenever Wherever

The Future of Local

As fast as you can demand it

Jeff Fagel CMO G/O Digital

/jefffagel

@godigitalmktg jfagel@gannett.com

@jf1216

Appendix

then now

Life is more cluttered than ever: Consumers have limitless choices and ways to connect

Marketers need simple solutions to connect with

consumers locally in a relevant, personal way

LOCAL@SCALE