3-the benefits using gs1 barcodes on otc … malaysia/healthcare...regulatory body for otc • in...

CCM Pharmaceuticals (Rep

Office)

established 2010

CCM Pharmaceuticals (S)

Pte. Ltd. established 2006

CCM Pharmaceuticals

(Rep Office)

established 2007

CCM International

(Philippines) Inc.

established 2009

ASEAN OPERATIONS

Other Asean

• Cambodia

• Myanmar

• Thailand

• Brunei

Asia Pacific

• Hong Kong

• Macau

• Taiwan

• New Zealand

• Fiji

• Papua New

Guinea

• Sri Lanka

Rest of the World

• Nigeria

• Uganda

• Ghana

• Africa

• Pakistan

• Sri Lanka

• Iraq

• Yemen

• Kazakhstan

INTERNATIONAL BUSINESS

What is OTC?

“Pharmaceuticals Products which do not

require Doctors’ Prescription for Consumers

to purchase. Consumers can purchase the

items “off the shelves”. E.g. Health

Supplements, common analgesics such as

Paracetamol & Topical items”

Regulatory Body for OTC

• In Malaysia, OTC items are controlled by NPCB.

• Must be registered by NPCB before items are allowed to be sold.

• Lead time around 6-12 months, depending on category.

• Can advertise but must seek Medical Advertising Board (MAB) approval.

• Promotion to induce purchase by consumers are not allowed; only trade promotion.

Bar Codes for OTC Items

CCM AHS Range

• New Packs launched in Malaysia in Dec 2013

MARKETING COMMUNICATIONS

Bar Codes for Promotion

• Retailers promotion to

encourage recommendation

to consumers.

• To cut bar code from

consumers’ purchase items.

• Upon completion of promo

period, retailers to claim

incentive from company.

Marketing Communications

• QR code will be included in marketing collaterals.

• Will be easier for consumers to find information on Naturalle brand.

Naturalle Print Ad – The Star Fit for Life

• Naturalle Billboards

Marketing Communications