3 keys to success 2017

3 Keys for Success in 2017

It’s been a great year for most Landscape Pros

Lots of Reasons to be Optimistic for 2017

Here’s what my team at MGI knows that Landscape Professionals are up against:

1. Labor!

2. Profitability

3. Standing Out in a Sea Sameness

But there are Challenges

3 Keys to Success in 2017

1. Find and Keep Good People

• The best way to find and keep good people is to make your place a great place to work

How to Find and Keep Good People

1. A Compelling Vision

• Why are you in business?

• What does a win look like?

• What is in it for me?

5 Things That Make Your Place Great

2. A Culture that Drives Results

The rules written and Unwritten that govern behavior

5 Things That Make Your Place Great

3. Competitive Wages and Benefits

• Almost have to offer health insurance

• Know your market

5 Things That Make Your Place Great

4. An engaged team – Ask them for help and referrals

5 Things That Make Your Place Great

5. The Q-12

• Do I know what is expected of me?• Do I have the materials and equipment I need to do my work right?• At work, do I have the opportunity to do what I do best everyday?• In the last seven days, have I received recognition or praise for doing good

work?• Does my Supervisor, or someone at work seem to care about me as a person?• Is there someone at work who encourages my development?• At work, do my opinions seem to count?• Does the mission/purpose of my company make me feel my job is important?• Are my coworkers committed to doing quality work?• DO I have a best friend at work?• In the last 6 months, has someone at work talked to me about my progress?• This last year, have I had the opportunities at work to learn and grow?

5 Things That Make Your Place Great

How do you find them?

•Make your websites friendly•Ask your team for help. No referrals? Ask why not.•Use craigslist, indeed, social media

Find and Keep Good People

How do you find them?•Post signs on your trucks andoffice•Go to job fairs, speak, and teach•Offer internships

Find and Keep Good People

How do you find them?•Ask former team membersback•Hold open houses•Consider H2B, work programs,and temps

Your company should be a babbling brook, not a stagnant pond!

Find and Keep Good People

How do you find them?•Post a QR code on your trucks that leads to a video •Billboard or Flags

Find and Keep Good People

• Money is an important part of retaining your team; to say otherwise is silly. But money alone will not keep people. You also need:oCareer pathoDWYSYWDoChallenging workoEngagementoMeaningful work

Find and Keep Good People

• Offer tangible employee benefits

oPaid time-off oPaid vacations oMedical/disability/life insurance oProfit sharing oReimbursement programs

• Education/Travel

Find and Keep Good People

• Offer tangible employee benefits

oDiscount programs oCompany vehicles oUniforms oExpense accounts

Find and Keep Good People

• Offer tangible employee incentivesoBonuses oEmployees of the month oClient referral programs oScorecards o Grunder Bucks oEnglish/Spanish classes

Find and Keep Good People

2. Improve Profitability

1. Raise Prices• Add Value• Show Proof• Be Smart – get your price

How to Improve Profitability

2. Cut Costs• Work with Suppliers• Buy Ahead of Time• Ge your team involved in this

“ We’re paying you to think from the neck up!”- Dave Sullivan

How to Improve Profitability

3. Be More Efficient• Monitor Labor• Look at How You Do Everything• Study Efficiency

How to Improve Profitability

1. Trucks

2. People

3. Processes• UPS• Chick-Fil-A• Nordstrom’s• Dorothy Lane Market

Stand Out in A Sea of Sameness

Remember….

Your Competitors Can’t Copy the way you treat your clients

Your service is the best way to stand out! So, how do you improve your service?

Stand Out in A Sea of Sameness

Get a leg up on the competition and come to GROW

Stand Out in A Sea of Sameness

GROW! 2017

February 8–10 in Dayton, OH

GROW! 2017Industry Giants

And the best of all GROW! Features… YOU…The success minded

Landscape professional!

•Introducing – Our Sponsors

What would I do if I were you? 1. Define what a win looks like2. Get a Plan Find and Keep Good People3. Get a Plan to Improve Profitability4. Get a Plan to Stand Out5. Come to GROW! I can’t wait to host you!

www.martygrunder.com

1.866.GRUNDER

Price goes up $300 on 12/25!

GROW! 2017

Remember – “Good Things may come to those who wait, but

only the things left by those who didn’t.”