3 brand words: how to achieve success through self-packaging
Post on 29-Oct-2014
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BRAND WORDS
How to achieve success through self-packaging
@GregoryNg | #TIMA | #3BrandWords
What I post online can be seen by people many years later.
@GregoryNg | #TIMA | #3BrandWords
What I post online influences what people think about me.
@GregoryNg | #TIMA | #3BrandWords
@GregoryNg | #TIMA | #3BrandWords
@GregoryNg | #TIMA | #3BrandWords
@GregoryNg | #TIMA | #3BrandWords
3 BRAND WORDS
@GregoryNg | #TIMA | #3BrandWords
What are your3 brand words?
@GregoryNg | #TIMA | #3BrandWords
Thinking about what you want to be known forallows you to focus.
@GregoryNg | #TIMA | #3BrandWords
@GregoryNg | #TIMA | #3BrandWords
+ =
@GregoryNg | #TIMA | #3BrandWords
Strategic MarketingWeb Video
Fighting Hunger
@GregoryNg | #TIMA | #3BrandWords
Strategic MarketingCreating ContentFighting HungerRunner
Dad
HusbandLego
4 Hour Body
Red Sox
Movies
Reality TVSoccer Coach
Waffle makerDesigner
Printmaker Fantasy Football
80’s Pop Culture
Speaker
Patriots
Food Reviewer
Poker PlayerBoss Online Video
Volunteer
Husband
Nike+
Puma
@GregoryNg | #TIMA | #3BrandWords
Strategic Marketing- 5 speaking engagements in 2013- Write 12 industry blog posts in 2013
Creating Content- Produce 100 videos in 2013- Write 52 blog posts in 2013
Fighting Hunger- Volunteer 12 times this year- Complete Food Bank Telethon in 2013
@GregoryNg | #TIMA | #3BrandWords
Channels, Content, and Profiles
@GregoryNg | #TIMA | #3BrandWords
CHANNELS
@GregoryNg | #TIMA | #3BrandWords
@GregoryNg | #TIMA | #3BrandWords
Gregory Ng is my sworn enemy.
Get on LinkedIn.Complete your profile.
@GregoryNg | #TIMA | #3BrandWords
Get on Google+Complete your profile.
@GregoryNg | #TIMA | #3BrandWords
@GregoryNg | #TIMA | #3BrandWords
If you haven’t tweeted in the last 7 days, you aren’t on twitter.
@GregoryNg | #TIMA | #3BrandWords
If you haven’t blogged in the last 30 days, you don’t have a blog.
@GregoryNg | #TIMA | #3BrandWords
@GregoryNg | #TIMA | #3BrandWords
@GregoryNg | #TIMA | #3BrandWords
CONTENT
@GregoryNg | #TIMA | #3BrandWords
@GregoryNg | #TIMA | #3BrandWords
@GregoryNg | #TIMA | #3BrandWords
“Experts speak andexperts write.”
David Baker, ReCourses
@GregoryNg | #TIMA | #3BrandWords
“we have one movie star right now and only one: Will Smith”
@GregoryNg | #TIMA | #3BrandWords
"We looked at (the Top 10 Highest-Grossing Movies
list) and said, O.K., what are the patterns?”
- Time Magazine 2007
10/10 9/10 8/10
@GregoryNg | #TIMA | #3BrandWords
+ =$
@GregoryNg | #TIMA | #3BrandWords
$816M $589M $250M $222M $441M
$347M $585M $620M $624M $273M
@GregoryNg | #TIMA | #3BrandWords
If you don’t speak or write:Share…the right Skittles
X
@GregoryNg | #TIMA | #3BrandWords
Curate using these 2 rules:Scarcity and Consistency
@GregoryNg | #TIMA | #3BrandWords
Participate in communities
@GregoryNg | #TIMA | #3BrandWords
PROFILES
@GregoryNg | #TIMA | #3BrandWords
Who would you hire?
RULE #1: USE YOUR PICTURE
AccomplishedPHP Developer
Top 100 CMO on Twitter
ConvictedMurderer
@GregoryNg | #TIMA | #3BrandWords
RULE #2: USE THE SAME PICTURE
One avatar to rule them all.
@GregoryNg | #TIMA | #3BrandWords
RULE #2: USE THE SAME PICTURE
One avatar to rule them all.
RULE #3: PACK YOUR PROFILE WITH YOUR 3 WORDS
@GregoryNg | #TIMA | #3BrandWords
@GregoryNg | #TIMA | #3BrandWords
RULE #4: BE SMART WITH YOUR USERNAMES
@GregoryNg | #TIMA | #3BrandWords
RULE #4: BE SMART WITH YOUR USERNAMES
Mike Schneider
@GregoryNg | #TIMA | #3BrandWords
RULE #4: BE SMART WITH YOUR USERNAMES
SchneiderMike
1-32 Google Listing
45 out of the top 50
@GregoryNg | #TIMA | #3BrandWords
RULE #5: REGISTER YOUR NAME AS A DOMAIN NAME
Both NamedEvelyn Ng
@GregoryNg | #TIMA | #3BrandWords
RULE #5: REGISTER YOUR NAME AS A DOMAIN NAME
Both NamedEvelyn Ng
EvelynNg.com EvyBabee.com
@GregoryNg | #TIMA | #3BrandWords
RULE #6: BE SMART ABOUT YOUR PROFILE LOCATION
“Justin Bieber’s Heart”“Wherever yo mama at”“ÜT: 49.234866,-123.194659“
@GregoryNg | #TIMA | #3BrandWords
RULE #6: BE SMART ABOUT YOUR PROFILE LOCATION
List the nearest city that has an international airport
@GregoryNg | #TIMA | #3BrandWords
ONE EXCEPTION
@GregoryNg | #TIMA | #3BrandWords
RULE #7: DON’T GET CUTE
@GregoryNg | #TIMA | #3BrandWords
RULE #8: DON’T GET LAZY
I thinkI know
you
I don’t knowyou
Iknow you
I remember
you
I want to knowyou
@GregoryNg | #TIMA | #3BrandWords
RULE #9: BE GENUINE….BUT NOT FULLY TRANSPARENT
@GregoryNg | #TIMA | #3BrandWords
RULE #10: FORGET NUMBERS, FOCUS ON ENGAGEMENT
+40%
January 2013 Stats from Tweetstats.com
@GregoryNg | #TIMA | #3BrandWords
FOCUS = SUCCESS
THANKS.
GREGORY NGChief Strategy Officer/CMO at Brooks Bell, Content Creator, Hunger Advocate
@GregoryNgwww.followgreg.com
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