BRAND WORDS

How to achieve success through self-packaging

@GregoryNg | #TIMA | #3BrandWords

What I post online can be seen by people many years later.

@GregoryNg | #TIMA | #3BrandWords

What I post online influences what people think about me.

@GregoryNg | #TIMA | #3BrandWords

@GregoryNg | #TIMA | #3BrandWords

@GregoryNg | #TIMA | #3BrandWords

@GregoryNg | #TIMA | #3BrandWords

3 BRAND WORDS

@GregoryNg | #TIMA | #3BrandWords

What are your3 brand words?

@GregoryNg | #TIMA | #3BrandWords

Thinking about what you want to be known forallows you to focus.

@GregoryNg | #TIMA | #3BrandWords

@GregoryNg | #TIMA | #3BrandWords

+ =

@GregoryNg | #TIMA | #3BrandWords

Strategic MarketingWeb Video

Fighting Hunger

@GregoryNg | #TIMA | #3BrandWords

Strategic MarketingCreating ContentFighting HungerRunner

Dad

HusbandLego

4 Hour Body

Red Sox

Movies

Reality TVSoccer Coach

Waffle makerDesigner

Printmaker Fantasy Football

80’s Pop Culture

Speaker

Patriots

Food Reviewer

Poker PlayerBoss Online Video

Volunteer

Husband

Nike+

Puma

@GregoryNg | #TIMA | #3BrandWords

Strategic Marketing- 5 speaking engagements in 2013- Write 12 industry blog posts in 2013

Creating Content- Produce 100 videos in 2013- Write 52 blog posts in 2013

Fighting Hunger- Volunteer 12 times this year- Complete Food Bank Telethon in 2013

@GregoryNg | #TIMA | #3BrandWords

Channels, Content, and Profiles

@GregoryNg | #TIMA | #3BrandWords

CHANNELS

@GregoryNg | #TIMA | #3BrandWords

@GregoryNg | #TIMA | #3BrandWords

Gregory Ng is my sworn enemy.

Get on LinkedIn.Complete your profile.

@GregoryNg | #TIMA | #3BrandWords

Get on Google+Complete your profile.

@GregoryNg | #TIMA | #3BrandWords

@GregoryNg | #TIMA | #3BrandWords

If you haven’t tweeted in the last 7 days, you aren’t on twitter.

@GregoryNg | #TIMA | #3BrandWords

If you haven’t blogged in the last 30 days, you don’t have a blog.

@GregoryNg | #TIMA | #3BrandWords

@GregoryNg | #TIMA | #3BrandWords

@GregoryNg | #TIMA | #3BrandWords

CONTENT

@GregoryNg | #TIMA | #3BrandWords

@GregoryNg | #TIMA | #3BrandWords

@GregoryNg | #TIMA | #3BrandWords

“Experts speak andexperts write.”

David Baker, ReCourses

@GregoryNg | #TIMA | #3BrandWords

“we have one movie star right now and only one: Will Smith”

@GregoryNg | #TIMA | #3BrandWords

"We looked at (the Top 10 Highest-Grossing Movies

list) and said, O.K., what are the patterns?”

- Time Magazine 2007

10/10 9/10 8/10

@GregoryNg | #TIMA | #3BrandWords

+ =$

@GregoryNg | #TIMA | #3BrandWords

$816M $589M $250M $222M $441M

$347M $585M $620M $624M $273M

@GregoryNg | #TIMA | #3BrandWords

If you don’t speak or write:Share…the right Skittles

X

@GregoryNg | #TIMA | #3BrandWords

Curate using these 2 rules:Scarcity and Consistency

@GregoryNg | #TIMA | #3BrandWords

Participate in communities

@GregoryNg | #TIMA | #3BrandWords

PROFILES

@GregoryNg | #TIMA | #3BrandWords

Who would you hire?

RULE #1: USE YOUR PICTURE

AccomplishedPHP Developer

Top 100 CMO on Twitter

ConvictedMurderer

@GregoryNg | #TIMA | #3BrandWords

RULE #2: USE THE SAME PICTURE

One avatar to rule them all.

@GregoryNg | #TIMA | #3BrandWords

RULE #2: USE THE SAME PICTURE

One avatar to rule them all.

RULE #3: PACK YOUR PROFILE WITH YOUR 3 WORDS

@GregoryNg | #TIMA | #3BrandWords

@GregoryNg | #TIMA | #3BrandWords

RULE #4: BE SMART WITH YOUR USERNAMES

@GregoryNg | #TIMA | #3BrandWords

RULE #4: BE SMART WITH YOUR USERNAMES

Mike Schneider

@GregoryNg | #TIMA | #3BrandWords

RULE #4: BE SMART WITH YOUR USERNAMES

SchneiderMike

1-32 Google Listing

45 out of the top 50

@GregoryNg | #TIMA | #3BrandWords

RULE #5: REGISTER YOUR NAME AS A DOMAIN NAME

Both NamedEvelyn Ng

@GregoryNg | #TIMA | #3BrandWords

RULE #5: REGISTER YOUR NAME AS A DOMAIN NAME

Both NamedEvelyn Ng

EvelynNg.com EvyBabee.com

@GregoryNg | #TIMA | #3BrandWords

RULE #6: BE SMART ABOUT YOUR PROFILE LOCATION

“Justin Bieber’s Heart”“Wherever yo mama at”“ÜT: 49.234866,-123.194659“

@GregoryNg | #TIMA | #3BrandWords

RULE #6: BE SMART ABOUT YOUR PROFILE LOCATION

List the nearest city that has an international airport

@GregoryNg | #TIMA | #3BrandWords

ONE EXCEPTION

@GregoryNg | #TIMA | #3BrandWords

RULE #7: DON’T GET CUTE

@GregoryNg | #TIMA | #3BrandWords

RULE #8: DON’T GET LAZY

I thinkI know

you

I don’t knowyou

Iknow you

I remember

you

I want to knowyou

@GregoryNg | #TIMA | #3BrandWords

RULE #9: BE GENUINE….BUT NOT FULLY TRANSPARENT

@GregoryNg | #TIMA | #3BrandWords

RULE #10: FORGET NUMBERS, FOCUS ON ENGAGEMENT

+40%

January 2013 Stats from Tweetstats.com

@GregoryNg | #TIMA | #3BrandWords

FOCUS = SUCCESS

THANKS.

GREGORY NGChief Strategy Officer/CMO at Brooks Bell, Content Creator, Hunger Advocate

@GregoryNgwww.followgreg.com